All posts by Mike Capuzzi

A Conversation About Procrastination

I’m hoping to turn this into a conversation, so if you have any thoughts or feedback about this topic make sure you leave a comment below. In both my own marketing efforts and the efforts of my mastermind

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A One-Time, Marketer’s Dinner with Bill Glazer

On September 25, 2017 in Frazer, PA, I am hosting a private “marketer’s dinner” with my special guest and friend, Bill Glazer and if you’re willing to travel to southeastern Pennsylvania, you’re

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The Difference Between Direct Response vs. Agency-Styled Marketing

Yesterday I came across a print advertisement that clearly illustrates the stark difference between agency-created, brand-oriented marketing and traditional direct response marketing. As I will share in

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A Decade of CopyDoodles – How It All Began

Since 1998, I have been helping business owners improve their marketing results.  One of the strategies I learned early on in my consulting career was how important the LOOK of your advertising and marketing

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Use My Nana Strategies to Differentiate Your Business

Recently I went through the “fun” of moving from a house I lived in for over 20 years to a new house.  Aside from having to go through 20 years of collected stuff, I had the distinct “pleasure”

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A Smart Copywriting Tip & Contest Winner Announced

Last week, I hosted a contest to see if anybody could identify the mistake made in a stadium billboard I saw during a baseball game.  There was a smart copywriting tip to be found in the contest. You

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High Impact Marketing Quiz

Marketing Contest: Baseball, headlines and your copywriting

Given the time of year it is here in the States, I thought this article was quite appropriate.  For those of us old enough to remember, back in the 70’s Chevrolet ran what is one of the “best” car

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Personal Marketing Pays Off

If you’ve been a follower of mine for any length of time, you know I am a huge fan of connecting with highly personal marketing.  In my opinion, nothing beats a personal, me-to-you looking marketing

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A Great Example of Hyper-Focused Marketing

I came across this simple little newspaper ad recently and it immediately caught my eye because it does an excellent job of doing something most business owner’s marketing doesn’t do.  It has a hyper-focused

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Six Figure Coach Magazine – subscribe for free

My buddy Karl Bryan has undertaken a huge initiative – to start a new digital magazine published specifically for business consultants and coaches – and I am trying to help him. It’s called The Six

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