All posts by Mike Capuzzi

Use My Nana Strategies to Differentiate Your Business

Recently I went through the “fun” of moving from a house I lived in for over 20 years to a new house.  Aside from having to go through 20 years of collected stuff, I had the distinct “pleasure”

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A Smart Copywriting Tip & Contest Winner Announced

Last week, I hosted a contest to see if anybody could identify the mistake made in a stadium billboard I saw during a baseball game.  There was a smart copywriting tip to be found in the contest. You

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High Impact Marketing Quiz

Marketing Contest: Baseball, headlines and your copywriting

Given the time of year it is here in the States, I thought this article was quite appropriate.  For those of us old enough to remember, back in the 70’s Chevrolet ran what is one of the “best” car

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Personal Marketing Pays Off

If you’ve been a follower of mine for any length of time, you know I am a huge fan of connecting with highly personal marketing.  In my opinion, nothing beats a personal, me-to-you looking marketing

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A Great Example of Hyper-Focused Marketing

I came across this simple little newspaper ad recently and it immediately caught my eye because it does an excellent job of doing something most business owner’s marketing doesn’t do.  It has a hyper-focused

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Six Figure Coach Magazine – subscribe for free

My buddy Karl Bryan has undertaken a huge initiative – to start a new digital magazine published specifically for business consultants and coaches – and I am trying to help him. It’s called The Six

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The Art of Being Pithy

There is a profound thought about being pithy, that has been attributed to many different individuals over the centuries, which is an important reminder for all marketers. The earliest comes from the French

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Get Attention With The Super-Size Postcard

I don’t know what your thoughts are on the matter, but it’s my opinion the never-ending battle to get the attention of a target recipient, with a marketing/advertising message, is getting harder and

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A Tribute to Ralph Archbold (Ben Franklin)

I just heard the news that Philadelphia lost a familiar icon last week with the passing of the larger-than-life Ben Franklin actor, Ralph Archbold. For the past 44 years, Ralph was, in my opinion, the

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Why Mastermind Groups Are Important for the Future

Two weeks ago, I hosted the first in-person meeting for my 2017 mastermind group and even though I have been leading similar groups for the past decade, hours after the meeting ended, I was still intoxicated

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