Your Short Book: The Bridge Content

Today’s article focuses on a section of a short book that I have developed and refined over the years and is one thing that separates my short, helpful book or shook™ recipe from every other type of nonfiction book out there. The Bridge Content is one of the main reasons why the shook formula is…

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Your Short Book: The Main Matter Section

Over the past few weeks, I have been sharing my personal suggestions and recommendations for putting together the content for your own short, helpful book (a shook). The structure and flow I am sharing is based on years of marketing and sales experience and the publishing of over 250 short, helpful books for myself and…

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The 5 Essential Sections In a Short, Helpful Book

If you have read any of my short, helpful books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of book for most business owners and corporate leaders to publish—the shook™. A shook is a short, helpful book that uses a foundation of proven…

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