Quotable Mike Capuzzi – 17 Marketing Tips

If you’ve read any of my past marketing tips, you know I stress the importance of always having what I call your “marketing radar” always on. Sharp marketers are always on the look-out for current

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High Impact Marketing Quiz

High Impact Marketing Quiz – Google Mailer

One smart way to create high impact marketing is to not make the same mistakes others make, and you have to look no further than your mailbox for lesson after lesson on how not to market your business. If

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5 Ways to Transform Your Business in 2017

Zip, zing, swoosh and another year has flown by and is in the history books.  I won’t take up valuable real-estate by stating the obvious, but it sure does seem like time is going faster and faster. It’s

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The Perils of Business Owner Isolation

Today, it’s easier than ever to suffer from business owner isolation.  Even with all of the advancements digital connectedness, business owners often find themselves isolated and running their business

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The Revenge of Analog – book recommendation

Given the year is winding down, I thought I would share a few book recommendations and resources I found worthwhile in 2016.  Next week, I will share some interesting and useful book-related resources,

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Henry Ford Lessons for Teens (& Business Owners)

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever

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Dan Kennedy & Dog Whistle Language in Copywriting & Marketing

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event,

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Information-First Advertising and Marketing

In today’s advertising and marketing world, it seems most advertisers and marketers have fallen under the spell that nobody reads copy and anything longer than a Tweet. If you study advertising from

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An Advertorial Example of Kennedy’s Market, Message Media

In my last article, I introduced the reader to Joe McNeill of Bob Davidson Ford in Baltimore and how a simple postcard they send out every month is generating over $500,000 in gross sales per year. Part

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Sometimes the best marketing ideas are the simplest

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled

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