Mike-Capuzzi-Mastermind-Group-Disney-World-Topiary

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 3 of 3)

So far I’ve covered the first four reasons we learned Disney is a great company (and great marketer) at our recent behind-the-scenes tour for my Elite Experience Mastermind Group. To recap: 1) Ask for

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Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)

If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it.  Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day

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Mike Capuzzi Mastermind Group In Disney World

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)

I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World.  We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held

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Copy Cosmetics-Copywriting Design Done Wrong!

Recently, I heard a news report about “Artic goo.” Apparently there is some nasty, algae-type stuff floating around the North Pole. As the camera panned the ocean, this goo was floating on the water’s

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How to Grab Attention And Create Authority Positioning Using a Tear Sheet

Tear sheets are meant to look like a magazine or newspaper article that was written about you and your business and was literally torn out of the publication.They are a unique, fun way to grab attention,

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Marketing Tips: Swim With the Sharks and Learn!

I normally don’t watch a lot of TV, but one show I’ve really come to enjoy and suggest all entrepreneurs watch is Shark Tank on ABC. Each episode is a valuable lesson for all entrepreneurs.  During

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Mike Capuzzi Marketing Lessons From A Snow Storm

Marketing Tips: How a Blizzard Helps Improve Your Marketing

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already

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What Makes Entrepreneurs Tick

Yesterday, I passed the 100 hour mark on the research and compilation of my upcoming presentation at next week’s Glazer-Kennedy Insider’s Circle SuperConference. I believe I am working on one

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Handwriting & CopyDoodles Grab Attention!

Yesterday I was having Easter dinner at my in-laws and I noticed the current issue of Country Living magazine sitting on the coffee table.  What caught my eye was the red, handwritten word “BIG” and

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I Found $250,000 in My Office Today

I woke up at 4:00 AM this morning.  Not by choice, mind you.  But instead it was one of those “an idea popped in my head, while I was sleeping” things that happen frequently to entrepreneurs (I’m

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