Category Archives for Find The Fundamental Flaws

High Impact Marketing Quiz

High Impact Marketing Quiz – Google Mailer

One smart way to create high impact marketing is to not make the same mistakes others make, and you have to look no further than your mailbox for lesson after lesson on how not to market your business. If

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Mediocre Marketing – How to Fix It

In my previous article, I showed you a direct mail piece a new local pizza shop sent out that is a classic example of what I call mediocre marketing. The type of marketing that does little to get a business

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What Mediocre Marketing Looks Like

It pains me when I see a local business owner miss the mark with their marketing efforts and create mediocre marketing that does little to get them closer to their business and financial goals. If only

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High impact marketing no-no: a personalized postcard example

In my last article, I showed an attempt of high impact marketing that goes wrong by trying to personalize in a way I consider deceitful and simply wrong (you can read it here). While high impact marketing

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Improve This Advertisement – Recap & Winners!

In my last article, I posed the challenge for readers to improve this advertisement from Philadelphia furniture-retailer, Oskar Huber furniture.  I want to thank all the thoughtful response and input

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Can You Improve This Advertisement? – A Direct Marketing Strategies Contest

One quick and easy way to hone your own marketing skills is to review other’s marketing and advertisement materials with the intent of trying to improve them so they follow the direct marketing strategies

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Get Attention with Advertorials

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look, and read.”  – David Ogilvy I always appreciate

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Disney Does Doodles (Part 2 – The Answer)

If you have not yet seen Part 1 of this article, please check out: http://mikecapuzzi.com/disney-does-doodles/ I want to thank everybody who took the time to study and come up with what they thought the

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Fundamental flaw contest – my response form critique and winners announced!

I want to thank everybody who took the time to post their suggestions as to what they thought was the “fundamental flaw” in Ron Sheetz’s response form.  In case you missed this article, you can

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Find the fundamental flaw contest – a response form critique

I’m going to state from the very beginning the person, whose marketing materials I’m reviewing in this article, is a very smart and astute business owner and this particular marketing piece is almost

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