Category Archives for High Impact Marketing Tips

Trip report: Dan Kennedy’s Mind-Hijacking Seminar

Last week I spent three days in Cleveland at Dan Kennedy’s Mind-Hijacking seminar, and as is typical with Dan’s mid-year events, I came home with more than I left with. A lot more. This was definitely

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Mono-marketing – the power of a single focus

In the April 29 issue of the New York Times was an article entitled “Read This Story Without Distraction (Can You?).  You can read it here: http://nyti.ms/26A2S92 The premise of the article was about

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Going to 2016 GKIC SuperConference?

Later this week, on Friday, April 29, 2016, I have the privilege of speaking at the 2016 GKIC SuperConference.  This is the second time I have appeared on the GKIC SuperConference stage in the past six

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A Thick, Juicy Marketing Gift Idea

If you’re looking for an easy-to-manage, high-value and high impact gift idea for your business, you should definitely check out Omaha Steak’s Corporate Gift and Incentive Program, and specifically

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Warning: XXX Marketing Idea Enclosed

I want to preface this article by stating I am dead serious with what I am about to share and have zero intention of offending anybody.  If you become squeamish or immediately want to opt off my email

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CopyDoodles Training 2016 Now Available

Limited-Time Offer! Live CopyDoodles Training with CopyDoodles Inventor, Mike Capuzzi For the first time since 2011, I am doing an in-depth CopyDoodles training perfect for both the CopyDoodles “newbie”

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The Number One Mistake People Make With CopyDoodles®

A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If

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The Power of Your One Sentence

Consider these examples of a powerful one sentence. That’s one small step for man, one giant leap for mankind.  – Neil Armstrong If a man has not discovered something that he will die for, he

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The Timing of Your Marketing Matters

I’m sure you’ve heard the saying, “the only difference between salad and garbage is timing.” If you take a moment to think about it as it relates to the timing of your marketing efforts, it illustrates

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A Copywriting Idea from 1928

I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode

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