Category Archives for High Impact Marketing Tips

Thinking Inside the Box & Missed Opportunities

I had a disturbing conversation the other day.  It was with a friend who is also a bricks and mortar business owner and after years of preaching the gospel of marketing to him, I’ve come to realize

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A simple example of thoughtful target marketing

If you’ve read any of my previous articles, read my books or seen any of my webinars, you know I constantly preach the critical importance of knowing “who’s your who.”  There are a number of reasons

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Sell Like Disney

I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is

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Disney Does Doodles!

Got a neat little multi-panel self-mailer in the mail the other day from Disney, but what really caught my eye was their use of doodles and handwriting in the piece. A few of them looked so similar to

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Mayan Calendar Marketing Idea and Contest

During a recent mastermind meeting, one of my members, Karen Campbell (http://www.campbellscotties.com), shared the idea of using the Mayan calendar end as a potential marketing idea for business owners. As

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Are You Doing Enough Marketing?

It was one of those “head-slapper” emails, where after shaking my head, I made a mental note to “file it for later use to use as a marketing lesson.”  I’m not picking on the sender (who will

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Two Copywriting Tips for Smart Direct Response Marketers

Smart direct response marketers know the importance of being able to write good, strong sales and marketing copy. Well written, compelling direct response copy is the lifeblood of profitable marketing

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Dan Kennedy Asks Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!

I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on ‘graphic enhancements’ in his classic book, The Ultimate Sales Letter. My

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