Category Archives for High Impact Marketing Tips

Marketing hurdles – the good and bad

When marketing your business, it’s often a smart strategy to place “marketing hurdles” in your campaigns to slow people down in order to do something which measures their interest level in what

Continue reading

WWJCD – What Would John Caples Do?

Recently, I was in need of some copywriting inspiration and whenever that happens one of the places I turn to is my library of classic marketing and business books.  For years, I’ve collected first

Continue reading

Bad marketing example: doing the right things wrong.

If you’re like me, you treat your mailbox and email inbox as an opportunity to learn.  Sure, 90% of the stuff in either box is NOT worthy of your study, but I guarantee 10% or so of the mail and emails

Continue reading

52 High Impact Marketing Examples Featuring CopyDoodles®

One of the most satisfying benefits of bringing CopyDoodles to the world are all the amazing success stories and testimonials we’ve received over the years.  The number of high impact marketing examples

Continue reading

High Impact Copywriting – Is Your Copy Readable?

I’m getting old and as I approach my next birthday, I’m noticing a few changes… I definitely feel more of a draft when I don’t wear a hat on cold winter’s day. Waking up in the morning is

Continue reading

High Impact Copywriting – Making the Mundane, Fun!

For business owners looking to create high impact marketing and high impact copywriting, so their product or service stands out, one of the greatest challenges is to make otherwise mundane features and

Continue reading

Thinking Inside the Box & Missed Opportunities

I had a disturbing conversation the other day.  It was with a friend who is also a bricks and mortar business owner and after years of preaching the gospel of marketing to him, I’ve come to realize

Continue reading

A simple example of thoughtful target marketing

If you’ve read any of my previous articles, read my books or seen any of my webinars, you know I constantly preach the critical importance of knowing “who’s your who.”  There are a number of reasons

Continue reading

Sell Like Disney

I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is

Continue reading

Disney Does Doodles!

Got a neat little multi-panel self-mailer in the mail the other day from Disney, but what really caught my eye was their use of doodles and handwriting in the piece. A few of them looked so similar to

Continue reading
1 7 8 9 10