Category Archives for Mike’s Blog

Thankful to Be an Entrepreneur

Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always

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The Greatest Thing in Life

I originally posted this years ago and thought it was a nice reminder for all of us given the time of year.  Merry Christmas and best wishes for a safe and prosperous new year! Mike   By Orison

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Rude People in Business

“Rudeness is the weak man’s imitation of strength.” – Eric Hoffer, social writer and philosopher Is it me or does it seem people, in general, are becoming ruder and more ill-mannered than

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The Attention-Grabbing Power of the Provocative Headline

THE SEXLESS MARRIAGE. I have to admit… it caught my eye.  Not for any personal relevancy mind you, but because of the marketing beauty of it.  Three short, simple and provocative words that get instant

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A Webinar Time Zone Converter Designed to Increase Webinar Attendance

If you host webinars, you know that webinar time zone conversion is critical in order to achieve the highest attendance rate possible.  If your guests and registrants don’t know what time your webinar

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3 Ways To Profit With Personalized Gift Certificates

This is a fun marketing tactic I’ve personally and successfully have used (and have helped many clients use) over the years to drive in business.  It combines the excitement of a “gift” with the

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How Online Marketers Can Use Webinars to Generate Profitable New Revenue Streams!: Part 2

Last week I spoke about how offline business owners and professionals can use webinars in order to generate profitable new revenue streams. If you missed that article, make sure to check it out now! And

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4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them

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3 Direct Marketing Resources You Should Know About

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.  I also mentioned Dan’s latest book, No BS Price Strategy

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An Insider’s Glimpse into a Consulting Day with Dan Kennedy

Hopefully you know who Dan Kennedy is and if you don’t, and you’re an entrepreneur of any sort, you’re missing on his extraordinary wisdom and business insights.  I suggest you seek out a few of

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