Category Archives for Mike’s Blog

Gary Halbert newsletters, a powerful direct mail example, and a nifty little book…

Earlier this week, I posted a valuable episode of my 3 in 3 show at http://www.mikecapuzzi.tv/2011/07/ In case you missed it, it’s well worth three minutes of your time to check it out. On this particular

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Successful, effective marketing has impact!

Successful, effective marketing has impact! The late Gary Halbert said that “Successful marketing is about impact.” You can have effective marketing that makes an impact by using strong, emotion-driven

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3 Reasons You Need Your Own Web TV Show Website!

One of the fastest and most unique ways to grow your business and gain more exposure is to create your own Web TV Show. Now, more than ever your customers and prospects are getting everything from news

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The Blank Page Blues & the Power of Swipe Files

If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started. Starting a marketing campaign

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7 Smart Ways to Use CopyDoodles on Webinars

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is by using CopyDoodles on your webinars. Personally, I am a huge fan of webinars and over the year’s

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6 Cool Ways Everyday Business Owners Have Added CopyDoodles to Their Marketing Mix!

CopyDoodles are one of the most fun and effective tools to add to your marketing mix. Thousands of satisfied clients from over 30 countries use CopyDoodles in their marketing mix to create print and online

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15 Software Tools for Your Direct Response Companies! (Part 2)

Last week I introduced 7 software tools I use on a daily or weekly basis and believe all direct response companies should be using to become more productive. I am continuing this week’s list with

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15 Must-Have Software Tools for Direct Response Business Marketers! (Part 1)

Since all successful business owners know they’re in the marketing business, it’s critical to have the right tools to get the job down when it comes to creating profitable marketing, products

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70 Must-Read Books For Business Owners & Entrepreneurs

“A room without books is like a body without a soul.” – Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a

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Business Thank You Letters: The Power of Handwritten Thank You Cards

Business thank you letters, at this time of the year, are more than appropriate to remind everybody of an extremely critical business (and life) principle – the power of gratitude. I don’t know

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