Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. I’ve been preaching the benefits of high impact direct mail (as a matter of fact, for a limited time, you can get a copy of my High Impact Direct Mail training for 50% off here).
Some of the best direct mail pros, who create and send out high impact direct mail, are my friends over at Handy Mailing who recently got my attention with a tasty looking direct mail example worthy of your swipe files. You can click on each of these images to see larger versions.
I am calling it the sandwich bag mailer and being a kid of the 70’s, it instantly made an emotional connection with me, reminding me of the lunches my mother used to pack for me for school in my trusty Gunsmoke lunch box.
Inside the standard plastic sandwich bag was a die-cut insert that looked just like a peanut-butter and jelly sandwich, along with a fun, creative message that my company and Handy Mailing go together like peanut-butter and jelly. For many folks, this metaphor paints an instant picture of connection and can probably be used by many reading this. NICE!
Then there was an old-school style napkin letter insert that was personalized to me and made a special offer for me to try out their services, including a guarantee. EXCELLENT!
Could I nit-pick and suggest they should have made the offer time-sensitive and somehow use the unused white-space of the napkin letter (maybe a photo of the Handy Mailing team eating holding up real PB&J sandwiches)?
Sure, but overall they did a great job and this is a fun, unique example of […]