An Ode to David Ogilvy & Marketing Contest
If you’ve read any of my past online articles or newsletter issues, you know I am a fan of the classic copywriters and ad-men of the 20th century. Gentlemen like John Caples, Vic Schwab, Eugene Schwartz and David Ogilvy, which is why when I needed inspiration for a recent print advertisement I was working on for Infotail, I decided to pay homage to David Ogilvy and his classic Rolls Royce ad from 1959.
Most students of direct response marketing are familiar with this world-famous ad touting the quality of Rolls Royce.
Since I needed a full-page ad for the GKIC SuperConference program, knowing that many who would be in attendance are fans of the classics, I used Ogilvy’s format for my ad, which quite a few attendees commented on.
But here is where things took a funny turn last week. A colleague of mine who I had not seen for several years, Paul Feldman of InsuranceNewsNet, came up to me and proudly showed me his David Ogilvy-inspired magazine insert.
Paul’s insert mimicked the classic Ogilvy & Mather’s full page newspaper advertisements from the 1960’s and 70’s which were designed for a very specific purpose that is still relevant today (more on that in a moment).
Paul and I were like two marketing geeks, as we proudly congratulated each other on our like-minded approach and ode to Ogilvy.
Because there was a specific method to my madness for my SuperConference ad (and I am sure the same one applies to Paul’s insert), I wanted to encourage my readers to study these ads and then see if they know “the psychology behind” both recent examples?
Obviously in this day and age of 140 character tweets […]