I love studying the history of marketing, advertising and copywriting and always keep my marketing radar on for smart marketing ideas I can use and share with you. If you simply maintain a constant mode of searching around you for marketing ideas you can use in your business, there’s a high probability you can leverage the brains and creativity of others.
I am not talking about plagiarism or theft. I am talking sparking inspiration and putting your own twist on what other smart people are doing.
A search through my blog shows example after example of ideas I’ve come across and shared with the hope of inspiring you, and in this article I am going way back to 1928 for a possible copywriting idea you might be able to use.
It comes from Little Blue Book #863 published by the Haldeman-Julius Publishing Company in 1928. E. Haldeman-Julius was the creator of the Little Blue Books, a collection of some 2,000 titles aimed at consumers. All the books had a blue cover and measured 3 1/2 x 5 inches. The titles of the Little Blue Books were wide and varied. You can see a list of them here.
The business Haldeman-Julius built around them is worthy of the marketing student, and you can get a copy of the book, he published, The First Hundred Million, which describes how he built his business.
Back to Little Blue Book #863.
What caught my eye was the use of the noun “bunk,” which is an early 20th century abbreviation of the word “bunkum” which means nonsense.
Given the fact this is not a word you often hear and it’s pithy punch and meaning, I think a bunch of readers can use this word in their […]