Here in the U.S., we’re heading into the end of summer and many folks are getting in last second vacations and gearing up for a new school year. With this in mind, I thought I would pose a fun marketing quiz and see if you can identify the rather smart high impact marketing strategy in this display ad from Harbor Freight (click to enlarge).
This particular strategy can be used by ANY business owner in the marketing of ANY business and it’s something of a “game-changer” in its technique.
I’ve got three very cool High Impact Marketing grab-bags I am going to send to the first three winners of this marketing quiz. These valuable grab-bags include a bunch of nifty and valuable tools, gifts and more for those who appreciate my kind of marketing.
To win one of the valuable grab-bags, you must be one of the first three people who identify the specific strategy and reason why the strategy works so well below. Again, in order to be a winner, you must identify and post in the comments section below:
The specific marketing strategy
The reason why it works
Incomplete or half-answers are not eligible to win one of the grab-bags. So dust off the summer cobwebs (or winter doldrums if you’re in the other half of the globe) and see if you can identify high impact marketing strategy in this ad.
UPDATE AND WINNER ANNOUNCEMENT!
CONGRATULATIONS to Jeannette and Stacey for identifying the high impact marketing strategy I wanted to illustrate in this example.
Here are my insights:
This ad from Harbor Freight does a number of things really well and I want to congratulate and thank everybody who posted their thoughts below. You all had very smart and insightful comments.
Without a […]