While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my readers to model after.
Stauer is a company that creates “classical style” advertisements worthy of study by all marketers. Typically their ads are very good examples of direct response copywriting and design. This particular ad contains a bunch of smart things and you should click on the image above to see and study the larger version.
As I was skimming the magazine, this ad’s headline practically forced me to read the ad because it was so contradictory to what I was expecting.
How many ads have you seen that start off by telling you that you cannot buy the product contained within it?
Talk about “takeaway selling.”
I can see many types of business owners who can take this good headline format and swipe it for their business in a variety of different ways…
This Book is NOT for Sale… It’s yours for Free when you opt-in below
This Software is NOT for Sale… It’s yours for Free when you invest in this home-study course
This <insert your lead-magnet or bonus product here> is NOT for Sale… It’s yours for Free <when you do this>
Smart marketers are always looking out for marketing ideas and examples they can swipe and use in their business. On page 25 of my High Impact Marketing Manifesto I suggest everybody turns their “marketing radar” to ON so they can be constantly looking for ideas and opportunities to use in their marketing.
My radar was on when I saw this advertisement and I will be using his headline in a campaign I will be running […]