In the past, I’ve shown several advertisements for the Jitterbug cell phone because their ads typically follow good direct response marketing laws and design techniques and this recent ad is no different.
This ad in particular, does two very smart things, which both represent powerful strategies for you and your business and rather than just share them, I want to get you thinking and seeing if you can figure out what they are.
Click on the above image to enlarge the ad so you can read it easier and see if you can figure out one or both of the key marketing strategies this ad showcases.
Three tips for those up to the challenge:
One of the strategies is something I talk about on a regular basis and is something every business owner should be doing with every one of their marketing campaigns.
The other strategy is an engagement technique.
And finally the two strategies are NOT design or layout strategies. So while this Jitterbug ad does a lot things right when it comes to making it readable and easy-on-the-eyes, these are not the techniques I want you to grasp from it.
I have two valuable prizes for the first two readers who correctly identify the two strategies. I will update this article later this week on Thursday and highlight the best suggestions from readers and give you the final answers (along with my analysis).
To play along, simply type in your answer(s) below and check back this Thursday.
Thursday Update and My Analysis:
First off, thank you to everybody who submitted their answers to this contest. There were a lot of smart insights and feedback on what makes this ad from Jitterbug so well done and worthy of your study.
However the two BIG […]