Are you stressed out trying to come up with your next effective marketing idea?
If so, I have a powerful idea and one you may have not seen used before.
I call it my stress card marketing letter and it’s adaptable for any type of business – including yours!
Now before I share the details, I have to give credit where credit is due. I first saw this stress card marketing letter in a Gary Halbert 1988 newsletter.
As soon as I saw it, I loved it because of its unique approach and the fact that it shouldn’t add any additional weight to your direct mail piece. So you can the BANG of interactive, dimensional mail without having to pay lumpy mail postage.
I am not sure if Gary came up with this inexpensive marketing idea, but it sure is different and it does a great job at one of the most critical jobs of any marketing piece – to get the attention of the reader.
As soon I saw an opportunity to use the stress card in a direct mail campaign, I contacted my Private Client and trusted promotional marketing expert, Phil Brakefield, who found me a full-color, plastic stress card which I could customize with my information and logo for less than $1.00/card.
I then crafted a four-page letter and attached the stress card to it. As of the posting of this article, my response rate to this specific letter has been 36%!!!
Using a customized stress card in your marketing (like a direct mail sales letter) is an attention-grabbing, “get the reader involved” marketing idea that works in any business or niche for many different reasons, including:
It allows you to use teaser copy on the envelope to tease the […]