In Part 1 of this five-part series introducing Infotail, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.
In Part 2, we looked at the Infotail Customer Lifecycle and why it’s an appropriate goal for your business.
In Part 3, we looked at a collection of Infotail Tools.
In Part 4, we looked at Infotail Systems.
In this fifth and final part of the Infotail introduction series, I am going to wrap everything together and put the bow tie of marketing automation on it all!
Once you have the specific Infotail Tools and Systems set up for your business, the next step is to automate the systems so they happen 24 hours a day, 7 days a week, 52 weeks a year using a behavioral-based marketing automation platform like the Infotail Automation Platform. Behavior-based marketing means subsequent steps are determined by the action or inaction people take during your marketing and sales efforts.
True automation decreases your dependency on making sure employees do the right thing and frees you up from having to remember to do everything. For example,
Leads are being collected 24 hours a day, through various systems.
Personalized follow-up phone calls are being made without having to remind staff.
Customers are being thanked for their business 100% of the time!
Happy customer testimonials and reviews are being collected.
This is the essence of being an Infotailer!
Before we go further I want to clarify some “who is the who” language as it relates to which step the “who” is in.
Leads – are targeted individuals who have raised their hand and expressed interest in what you have to offer (via your lead generation tools) but have yet to visit, or have an […]