The other night I hosted a private “ask Mike your most pressing marketing questions” webinar for my High Impact Marketing members and one of my members, Tim Murphy of Murphy Industrial Products asked a rather interesting question:
“Mike, can you tell us what concepts are on your mind right now, that have you the most intrigued? Or maybe it’s a strategy?”
I love the fact that Tim, who is a good B2B marketer, is always looking for new insights and ideas to grow his business and to be honest his question made me pause for a few moments to collect my thoughts.
I wanted to share part of my answer to Tim because it’s a good reminder for any business owner.
One concept that has me most intrigued and one where I try to help as many folks as I can is the notion of “going from blah, blah to big ah-ha!”
In other words, how can “ordinary” businesses break away from the cycle of noisy, hype-filled marketing; rise above the competition; present their products or services in new and unique ways in order to connect with their ideal target customer?
Blah, blah marketing is what ordinary business owners do. It’s the kind of noisy, “me too” marketing you see all around you… in your mail box, in print ads, etc. It’s the same old, same old stuff.
Big ah-ha marketing is what high impact marketers do. They know the value of standing out, being different, getting personal; and wrap their marketing campaigns around big ideas to solve their customers’ biggest pains.
I’ve written about the idea of wrapping your products and services around a big idea many times and a quick search on this site will yield other articles about the […]