I love it when I see local bricks and mortar business owners create extraordinary marketing and the example I want to share with you here, is a very good one – worthy of your study.
(On a side note, creating great marketing is what I help my High Impact Marketing Members do each month, via my High Impact Marketing Report newsletter and High Impact Marketing Superhero interviews. Click here to get a trial issue).
This direct response advertisement comes from two local chiropractors who I don’t know personally, but whose marketing I have seen for years (and a number of their pieces have a permanent place in my swipe files).
This ad was run in my local newspaper and as soon as I saw it, I clipped it out to share with you.
There are at least 14 smart things these doctors are doing in this direct response advertisement and if you click on the image below, you can see my notes relative to these various points, which I thought would be beneficial to give you (click on the image below to enlarge).
1 – The headline is “personalized” and speaks to a very specific person, with a specific need.
2 – The ad is wrapped around a “big idea” that appears new and different.
3 – The ad contains a short “back story” to help introduce the docs to folks who don’t know them.
4 – A powerful testimonial from a local patient.
5 – Excellent use of a photo with the patient. Makes the testimonial even more real. I’ve been harping on the use of photos in your marketing. This article gives some tips: http://mikecapuzzi.com/3-high-impact-marketing-ways-show-customers/
6 – Nice use of bullets to articulate benefits in an easy-to-read way.
7 – Addressing the “elephant […]