The simple, eye-catching book promotion postcard can be an effective media strategy to promote a book or special report you’ve written easily and cost-effectively. Many business owners have either written a book or special report and fail to use direct mail to promote it and depending on your target audience, a postcard could be a smart way to generate response.
Over the past few months, several have arrived in my mailbox and I collected them to share in this article because in every case, they caught my eye (and one even got me to respond J).
Personally, because I am an avid reader and book lover, the biggest attention grabber in each of these postcards is the 3D book image. For some reason, these never fail to catch my eye. On a side note, hands-down the BEST 3D image creation tool I’ve found is http://CoverActionsPremium.com. Yes, you have to be able to use Photoshop, but if that’s not an issue, this website is AWESOME.
With each of these book promotion postcard examples, click to see a larger version.
The first example is from Ron LeGrand and is promoting a free book and CD combination. This was the largest postcard of the one’s I’ve received measuring in at nine inches wide. In this postcard example, I like Ron’s use of:
3D images on both sides
A powerful headline on the copy side
Engagement with the survey
Bulleted benefits list
Use of handwriting fonts
The only thing I found interesting is that Ron only offered one way to respond, by leaving a voicemail on his phone system. Not exactly sure why he’s doing this, but I do know Ron is a very smart and successful marketer, so I am sure he is doing this intentionally.