I am on a mission to help bricks and mortar business owners around the world create better, more profitable marketing, which is why I wrote the High Impact Marketing Manifesto and created the High Impact Marketing Club.In the Manifesto, I outline four fundamental cornerstones to developing High Impact Marketing for your business. In this article, I want to focus on Cornerstone #2: Do Less Marketing… better!
At first glance, this may appear to be a contradiction or even blasphemy for a marketer to even utter these words, but it was none other than Albert Einstein who, when describing how to develop a good theory, is said to have asserted, “everything should be kept as simple as possible, but no simpler.”
For much in life, this is not bad advice.
For example, for the past two years I’ve been working out with nothing more than a cannonball with a handle (a.k.a. the kettlebell). My trainer is Pat Flynn, who during these two years has become an internationally recognized expert on fitness minimalism and kettlebells, taught me the importance of doing the least amount of training to get the most benefits. I am now a firm believer I can maintain a decent level of fitness and conditioning with nothing more than a single, heavy kettlebell and a place to walk, sprint or crawl.
Compare this approach to all the fancy gadgets and gyms I could be spending my time with or in (as a side note Pat’s Chronicles of Strength blog is quite the interesting read and is recommended if you’re looking for a different approach to getting fit).
While I didn’t realize it initially, I’ve taken the same stance with marketing. I’m a strong believer in doing fewer things in […]