Marketing Tips
Optimizing Your Business Valuation—Expert Insights
On this episode of The Author Factor Podcast, Optimizing Your Business Valuation—Expert Insights, I am joined by Nate Lind, a business broker who specializes in selling internet, technology, and e-commerce businesses. Nate recently published a book called Maximum Exit, and in this episode, we talked about his book, his approach to selling businesses, and what…
Read MoreBoosting Business Profits: The Pathway to Success
On this episode of The Author Factor Podcast, I am joined by Marcia Riner, CEO of Infinite Profit Consulting, and author of “Boosting Business Profit: The Pathway to a Highly Profitable Business”. In this episode, we dive deep into Marcia’s expertise in helping business owners become profitable and successful. Marcia is not just an author,…
Read MoreFinding Purpose in Adversity: The Inspiring Journey of a Special Needs Parent and Author
On this episode of The Author Factor Podcast, I am joined by Colleen Keefe Faul, author of “God’s Precious Gift a Special Needs Child.” Colleen’s experience as a parent of a child with special needs inspired her to write a book that addresses the spiritual side of the journey. The book tells the story of…
Read MoreElevate Your Email Marketing Game with “Hit the Inbox”
Email marketing has been around for a while, but it’s still one of the most effective ways to reach your audience and promote your business. However, many small business owners struggle with getting their emails delivered to the inbox and even more so with getting their subscribers to open, click and take action on those…
Read MoreLinkedIn Combined with Podcast Guesting for Book Author Marketing
LinkedIn can be a powerful tool for individuals and businesses to make real connections that can lead to meaningful business relationships. In a recent episode of a popular podcast, the question of whether to aim for the most connections or the best connections on LinkedIn was discussed in depth. My guest on this episode, Daniel…
Read MoreFinding Purpose and Spreading Hope: A Journey Through Writing and Entrepreneurship
Welcome to a new episode of The Author Factor Podcast. This week, we dive deep into a topic that affects many of us: helping someone we love with cancer. The topic is inspired by the story of Joel Hughes, a bestselling author with a unique approach to helping cancer patients and their caregivers. In this…
Read MoreEmbracing Our Messiness: From Trauma to Triumph in Writing and Spirituality
Welcome back to The Author Factor Podcast! We have a truly inspiring episode for you today featuring author Amanda Kate. Amanda’s story is unique and profound, and we believe that it can be an inspiration to anyone who wants to follow their dreams and persist through rejection and adversity. During our conversation, Amanda talked about…
Read MoreMy Podcasting “Secret” Weapon
I am a 100% convert when it comes to the power of podcasts (either as a guest or a host or both) to get your message out in the world. Whether you are a local business owner or a global entrepreneur, podcasts are a top five marketing media in my opinion. I have been leveraging…
Read MoreAnnouncing The Magic of Free Books
In 2020, I published a “private” book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book. In May of 2023, I updated this book and this new “second edition” includes even more smart tactics (61 total) to…
Read MoreHow to Wow with a WOW! Kit Featuring Your Book
It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. You may have heard these called “shock and awe” packages, but regardless of what you call them, they are powerful marketing assets for your business (as a matter of fact, back in…
Read More