Marketing Tips

My latest short, helpful book (shook™), The 100-Page Book, is now available on Amazon as a print book, Kindle book and audio book, and as of today’s date (early January 2021), it has been an Amazon #1 bestseller for six months!  BUY NOW! But first a warning, this book is not for everyone. The 100-Page…

I recently came across this historical story (thanks Shawn P.) and found it relevant to what’s going on today. Back in the early 20th century, several soft drink brands were vying for consumer’s attention and money. One young brand we all are familiar with was Coca-Cola. Another brand you may have never heard of was…

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

On March 12, 2009, during the “Great Recession”, I had the opportunity to host a private, special evening with world-renowned marketing strategist, Dan Kennedy, along with 323 entrepreneurs and business owners in the Philadelphia, PA area. I invited Dan to share his wisdom and insights on how to survive (and even thrive) when things looked…

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…

[embedyt] https://www.youtube.com/watch?v=Uk5arpRrkDQ[/embedyt] On this episode of 3 in 3, I’m recommending three short, but powerful books you’ve probably never heard of, that reside in my business book library, and are perfect when you only have 60 minutes or so and you want to make it a productive and profitable hour. So, get ready for 3…

[embedyt] https://www.youtube.com/watch?v=uFuafujwXVU[/embedyt] On the last episode I shared three “as good as gold” tips to make your marketing stand out and get attention! On this episode, I am going to give you three more golden tips on how to make your marketing unique-looking and attention-grabbing. So, get ready for 3 in 3! High Impact Marketing…

[embedyt] https://www.youtube.com/watch?v=ZFstpA6Ohd8[/embedyt] On this episode I’m going to share three “as good as gold” tips to make your marketing stand out and get attention! Nobody can deny the value of gold and there are lots of fun ways you can leverage this connection in your marketing! I have used each of these ideas over the…

[embedyt] https://www.youtube.com/watch?v=D-qNXfMp_uI[/embedyt] Welcome to this episode of 3 in 3 with Mike Capuzzi – where you get three High Impact Marketing ideas in only three minutes! I’m Mike Capuzzi and thanks for watching. On this episode I’m going to give you three tips to use PowerPoint® to create valuable marketing assets for your business. Even…

[embedyt] https://www.youtube.com/watch?v=Cz5dla18NsM[/embedyt] We all know that it is getting more difficult to get people we are marketing to to take immediate action on our promotions and offers. There are many reasons for this, but one thing we all must do is to constantly remind ourselves to do our best at creating real urgency in our…