Marketing Tips

I am a 100% convert when it comes to the power of podcasts (either as a guest or a host or both) to get your message out in the world. Whether you are a local business owner or a global entrepreneur, podcasts are a top five marketing media in my opinion. I have been leveraging…

In 2020, I published a “private” book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book. In May of 2023, I updated this book and this new “second edition” includes even more smart tactics (61 total) to…

It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. You may have heard these called “shock and awe” packages, but regardless of what you call them, they are powerful marketing assets for your business (as a matter of fact, back in…

My latest short, helpful book (shook™), The 100-Page Book, is now available on Amazon as a print book, Kindle book and audio book, and as of today’s date (early January 2021), it has been an Amazon #1 bestseller for six months!  BUY NOW! But first a warning, this book is not for everyone. The 100-Page…

I recently came across this historical story (thanks Shawn P.) and found it relevant to what’s going on today. Back in the early 20th century, several soft drink brands were vying for consumer’s attention and money. One young brand we all are familiar with was Coca-Cola. Another brand you may have never heard of was…

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

On March 12, 2009, during the “Great Recession”, I had the opportunity to host a private, special evening with world-renowned marketing strategist, Dan Kennedy, along with 323 entrepreneurs and business owners in the Philadelphia, PA area. I invited Dan to share his wisdom and insights on how to survive (and even thrive) when things looked…

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…

[embedyt] https://www.youtube.com/watch?v=Uk5arpRrkDQ[/embedyt] On this episode of 3 in 3, I’m recommending three short, but powerful books you’ve probably never heard of, that reside in my business book library, and are perfect when you only have 60 minutes or so and you want to make it a productive and profitable hour. So, get ready for 3…

[embedyt] https://www.youtube.com/watch?v=uFuafujwXVU[/embedyt] On the last episode I shared three “as good as gold” tips to make your marketing stand out and get attention! On this episode, I am going to give you three more golden tips on how to make your marketing unique-looking and attention-grabbing. So, get ready for 3 in 3! High Impact Marketing…