Mike’s Blog

Thankful to Be an Entrepreneur

Here in the northeast United States, spring is here. The days are brighter, warmer and new life and growth is happening all around. As much as I like winter, spring is always a welcomed season and it always causes me to pause and remember just how fortunate we are to be a play some part…

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The Greatest Thing in Life

I originally posted this years ago and thought it was a nice reminder for all of us given the time of year.  Merry Christmas and best wishes for a safe and prosperous new year! Mike   By Orison Swett Marden (from the December 1926 issue of Success Magazine) If I were asked to express in…

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Rude People in Business

“Rudeness is the weak man’s imitation of strength.” – Eric Hoffer, social writer and philosopher Is it me or does it seem people, in general, are becoming ruder and more ill-mannered than ever before?  And I’m not referring to strangers on the highway or at a ball-game. I’m talking about customers and prospects and business…

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The Attention-Grabbing Power of the Provocative Headline

THE SEXLESS MARRIAGE. I have to admit… it caught my eye.  Not for any personal relevancy mind you, but because of the marketing beauty of it.  Three short, simple and provocative words that get instant attention.  From a marketing perspective, there’s a lot to learn from this short statement. As a matter of fact, I…

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3 Ways To Profit With Personalized Gift Certificates

This is a fun marketing tactic I’ve personally and successfully have used (and have helped many clients use) over the years to drive in business.  It combines the excitement of a “gift” with the power of personalization to create a powerful one-two marketing punch.  And what I love about it is that you can easily…

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4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1

A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient…

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3 Direct Marketing Resources You Should Know About

On my last episode of Mike Capuzzi’s 3 in 3, I shared some direct marketing insights I gained on a recent consulting day with Dan Kennedy.  I also mentioned Dan’s latest book, No BS Price Strategy (non-affiliate Amazon link) which he co-authored with Jason Marrs. I highly recommend everybody watching this episode read this book…

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