Posts Tagged ‘Business Owners’
How Can You Use This Marketing Idea in Your Business?
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…
Read MoreMarketing with PURLs (part 3 of 3)
In part 1 of this article (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses.  In part 2 (https://mikecapuzzi.com/marketing-with-purls-2), I showed several types of marketing campaigns that can effectively use PURLs to increase response. In this last article, I’m going to share a few additional types…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreMarketing with PURLs (part 2 of 3)
In part 1 of this series (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. PURL marketing allows you to create personalized marketing for direct mail and email campaigns and I cannot imagine any type of business owner not being able to add PURLs…
Read MoreHow Online Marketers Can Use Webinars to Generate Profitable New Revenue Streams!: Part 2
Last week I spoke about how offline business owners and professionals can use webinars in order to generate profitable new revenue streams. If you missed that article, make sure to check it out now! And just in case you did miss that article, a webinar is typically a live video and audio presentation where attendees…
Read More4 Smart Ways Any Type of Offline Business Owners or Professional Can Use Webinars to Generate Profitable New Revenue Streams!: Part 1
A smart way to add bottom-line sales and more unique and credibility-boosting value to your business is to start using webinars. Webinars have been around for years and if you’re not familiar with them they’re a great way to host virtual meetings and presentations without ever having to leaving your office. Webinars are also super-convenient…
Read More3 Easy, Yet Effective, Strategies To Help Anyone Write Better Copy!
Writing effective and powerful copy is important for ALL business owners and entrepreneurs. I don’t care if your business is brick and mortar, online, huge, or small, your copy has to be persuasive, engaging, and needs to get people reading and acting. Below, I’m going to share three easy, yet effective strategies anybody can use…
Read MoreAn Insider’s Glimpse into a Consulting Day with Dan Kennedy
Hopefully you know who Dan Kennedy is and if you don’t, and you’re an entrepreneur of any sort, you’re missing on his extraordinary wisdom and business insights. I suggest you seek out a few of his books on amazon.com. If you’re familiar with Dan and his genius, you already know about the positive influence he’s…
Read More70 Must-Read Books For Business Owners & Entrepreneurs
“A room without books is like a body without a soul.” – Cicero I love books! Ever since I was a young child I’ve been a voracious reader. Probably came from my grandmother who had a huge library of her own and was constantly recommending and giving me books as a child. Over the years…
Read MoreBusiness Thank You Letters: The Power of Handwritten Thank You Cards
Business thank you letters, at this time of the year, are more than appropriate to remind everybody of an extremely critical business (and life) principle – the power of gratitude. I don’t know about you, but lately it seems many people forget just how fortunate we are to be entrepreneurs who are able to add…
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