Posts Tagged ‘Mike Capuzzi’
How Can You Use This Marketing Idea in Your Business?
I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…
Read MoreThe Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various…
Read MoreHow the Blizzard of 2016 Can Improve Your Marketing
Here on the East Coast, we were hit with “The Blizzard of 2016.” Where I live, 27 inches of snow fell on Saturday. Of course if you live in the U.S. you already know this and you already know the “top of mind” attention this wintry weather is generating. Interestingly enough, there is a valuable…
Read MoreMarketing Context is Critical for Maximum Results
One of the principles of marketing I constantly remind people about is the importance of appropriate marketing context. The term “context” means the set of circumstances or facts that surround a particular event, situation, scenario, etc. and for this article, what I mean by marketing context is the appropriateness and sensibility of a particular marketing…
Read MoreSell Like Disney
I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is at extracting maximum revenues from their guests. Anybody who considers themselves a life-long student of marketing has…
Read More3 Unique Ways to Get Attention with Photos
Marketing with photographs is an excellent way for business owners and entrepreneurs to create marketing that stands out and gets attention. Photos in marketing have been around since the early 20th century and some of the greatest names in advertising have created world-famous campaigns built around photos. Ogilvy’s Rolls Royce ad, Bernbach’s VW ads, Absolut…
Read MoreThe Art of Designing Envelopes That Stand Out!
Marketers who send a lot of direct mail know there is an art and science to the design of the envelope. If you were to study any of the great direct mail marketers, each would reaffirm the critical importance of the design and look of your envelopes and how certain design principles can result in…
Read MoreSuper Bowl XLVII Commercials – a Direct Response Review (and Contest)
It appears we survived another year of the Super Bowl and all the hoopla, hype and TV commercials, the once sporting event, now mainstream media event, is known for. All in all, it was a pretty decent game and I was happy to see Baltimore win (though San Francisco deserves credit for staging what looked…
Read MoreMarketing with PURLs (part 2 of 3)
In part 1 of this series (https://mikecapuzzi.com/marketing-with-purls-1) I gave you some background on why marketing with PURLs is a smart technique for all businesses. PURL marketing allows you to create personalized marketing for direct mail and email campaigns and I cannot imagine any type of business owner not being able to add PURLs…
Read MoreMarketing with PURLs (part 1 of 3)
No business owner or entrepreneur can stand on the sideline when it comes to the topic of getting the attention of their customers, clients, patients and target prospects. Every single business owner reading this is in the same boat. We’re all fighting for mind-share and attention and if you’re failing to create marketing and promotional…
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