Testimonial Strategies-The Temptation of “Testiphonials”

Fake Testimonials

Smart marketers know having real testimonials is a powerful marketing strategy.  What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…

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A Timeless Secret: Mastermind to Grow Rich

Mike Capuzzi Mastermind Group

These past few weeks I have been busy working on a project that I have been keeping a bit of a secret.  But now I am ready to reveal what I have been working on…  I have been hard at working putting together a great new book called, Mastermind to Grow Rich and today I’m…

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A Wise Lesson From Napoleon Hill

Mike Capuzzi Dan Kennedy

Last week I was in Cleveland, Ohio as a guest of world-famous copywriter Dan Kennedy for his Business of Copywriting Academy.  Dan asked me to speak on the topic of copy cosmetics and how copywriters can increase their value to clients by learning how to improve response with copy cosmetics (“copy cosmetics” are timeless design…

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Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 2 of 3)

If you ever get the opportunity to be a part of a Disney Institute program, I highly recommend it.  Earlier this week, my Elite Experience Mastermind Group spent two days at Disney, including a half-day “behind-the-scenes” tour of the Magic Kingdom, where our hostess shared the little-known, but rather profound strategies Disney employs to make…

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Marketing Tips: How a Blizzard Helps Improve Your Marketing

Mike Capuzzi Marketing Lessons From A Snow Storm

Here on the East Coast, we were hit with 2+ feet of snow over the weekend and we’re  getting hit again today with another HUGE snow storm. Of course if you live in the mid-Atlantic states you already know this and you already know the level of hysteria and “top of mind” attention all this…

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