Creative Marketing Examples: Tap into the Power of Swipe Files!

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If you’ve ever stared at a blank computer screen or sheet of paper when you sat down to begin writing a marketing piece, you know how challenging it can be to get started and how valuable it is to have a collection of creative marketing examples at your fingertips. Starting a marketing campaign from scratch…

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Testimonial Strategies-The Temptation of “Testiphonials”

Fake Testimonials

Smart marketers know having real testimonials is a powerful marketing strategy.  What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…

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