Category Archives for High Impact Marketing Tips

The Art of Being Pithy

There is a profound thought about being pithy, that has been attributed to many different individuals over the centuries, which is an important reminder for all marketers. The earliest comes from the French

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Get Attention With The Super-Size Postcard

I don’t know what your thoughts are on the matter, but it’s my opinion the never-ending battle to get the attention of a target recipient, with a marketing/advertising message, is getting harder and

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A Tribute to Ralph Archbold (Ben Franklin)

I just heard the news that Philadelphia lost a familiar icon last week with the passing of the larger-than-life Ben Franklin actor, Ralph Archbold. For the past 44 years, Ralph was, in my opinion, the

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Quotable Mike Capuzzi – 17 Marketing Tips

If you’ve read any of my past marketing tips, you know I stress the importance of always having what I call your “marketing radar” always on. Sharp marketers are always on the look-out for current

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5 Ways to Transform Your Business in 2017

Zip, zing, swoosh and another year has flown by and is in the history books.  I won’t take up valuable real-estate by stating the obvious, but it sure does seem like time is going faster and faster. It’s

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The Perils of Business Owner Isolation

Today, it’s easier than ever to suffer from business owner isolation.  Even with all of the advancements digital connectedness, business owners often find themselves isolated and running their business

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The Revenge of Analog – book recommendation

Given the year is winding down, I thought I would share a few book recommendations and resources I found worthwhile in 2016.  Next week, I will share some interesting and useful book-related resources,

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Henry Ford Lessons for Teens (& Business Owners)

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever

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Dan Kennedy & Dog Whistle Language in Copywriting & Marketing

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event,

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Sometimes the best marketing ideas are the simplest

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled

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