Category Archives for High Impact Marketing Tips

Henry Ford Lessons for Teens (& Business Owners)

Apparently, I blinked and my two little girls are now both in high school. My head spins as I try to comprehend how that happened so quickly, and for anybody reading this who has young kids, never, ever

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Dan Kennedy & Dog Whistle Language in Copywriting & Marketing

I am an on-going student of marketing and copywriting, and I am always in learning and seeking out mode when it comes to improving my own abilities.  Whether it’s a book, training resource or event,

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Sometimes the best marketing ideas are the simplest

The title of this article pays homage to William Golding, who proclaimed “The greatest ideas are the simplest” in his classic novel, Lord of the Flies. Golding and other famous men and women have extolled

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CopyDoodles Gag Cartoon Contest

If you’ve been a reader of my marketing training content for any length of time, you know I am a big fan of using cartoons and comics in both online and offline marketing.  Several years ago, I even

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How Can You Use This Marketing Idea in Your Business?

I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly

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Make This Big Idea Advertisement Better

I love it when I see local businesses doing extraordinary marketing and coming up with BIG IDEAS on ways to promote their business.  Over the weekend, I came across a full page advertisement from a local

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Trip report: Dan Kennedy’s Mind-Hijacking Seminar

Last week I spent three days in Cleveland at Dan Kennedy’s Mind-Hijacking seminar, and as is typical with Dan’s mid-year events, I came home with more than I left with. A lot more. This was definitely

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Mono-marketing – the power of a single focus

In the April 29 issue of the New York Times was an article entitled “Read This Story Without Distraction (Can You?).  You can read it here: http://nyti.ms/26A2S92 The premise of the article was about

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Going to 2016 GKIC SuperConference?

Later this week, on Friday, April 29, 2016, I have the privilege of speaking at the 2016 GKIC SuperConference.  This is the second time I have appeared on the GKIC SuperConference stage in the past six

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A Thick, Juicy Marketing Gift Idea

If you’re looking for an easy-to-manage, high-value and high impact gift idea for your business, you should definitely check out Omaha Steak’s Corporate Gift and Incentive Program, and specifically

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