NONFICTION BOOK MARKETING TIPS

Today’s article focuses on a section of a short book that I have developed and refined over the years and is one thing that separates my short, helpful book or shook™ recipe from every other type of nonfiction book out there. The Bridge Content is one of the main reasons why the shook formula is…

Over the past few weeks, I have been sharing my personal suggestions and recommendations for putting together the content for your own short, helpful book (a shook). The structure and flow I am sharing is based on years of marketing and sales experience and the publishing of over 250 short, helpful books for myself and…

In a previous article, I outlined the 5 Essential Sections of a Short, Helpful Book (a shook™). I thought it would be valuable if I went a bit deeper on a few of these sections and give specific tips and examples for the most critical parts and chapters in each section, starting with the Front…

If you have read any of my short, helpful books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of book for most business owners and corporate leaders to publish-the shook™. A shook is a short, helpful book that uses a foundation of proven…

If you’ve been on the fence about publishing your first nonfiction book, it’s natural to feel overwhelmed by the thought of all that goes into brainstorming, writing, and publishing it. I can remember my own feelings and discouragement back in 2007 when I never thought I could publish a book, and here I am 16…

In 2020, I published a “private” book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book. In May of 2023, I updated this book and this new “second edition” includes even more smart tactics (61 total) to…

It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. Other marketing experts, like Dan Kennedy, call it a shock and awe kit. Regardless of what you call impactful kits, they are powerful marketing assets for your business (as a matter of…

My latest short, helpful book (shook™), The 100-Page Book, is now available on Amazon as a print book, Kindle book and audio book, and as of today’s date (early January 2021), it has been an Amazon #1 bestseller for six months!  BUY NOW! But first a warning, this book is not for everyone. The 100-Page…

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…