By now you should know I am a fan of simple and effective marketing strategies. While I am a believer in technology and forward-progress, I also believe that many times it’s the simple marketing strategy or tactic that yields the best results. One example are marketing tip sheets.
I’ve been using and prescribing the use of marketing tip sheets for years. Prospects and customers like them because they offer helpful information in an easy-to-digest format. I like them because I know they make great “bait” for lead generation, and because they are easy to create and inexpensive to produce. I am currently using tip sheets as part of my High Impact Marketing campaign (see the optin box to the right of this article).
I believe everybody reading this can figure out a way to benefit and leverage either a digital tip sheet or a printed tip sheet in their business, like my Private Client Member, Jon Toy has done. Jon wanted to offer his sign-creation services to manufacturing companies and created a tip sheet to show managers in these companies how to use signage to keep employees safer, etc. He offered his tip sheet as “bait” in a direct mail campaign to get the recipient to say “yes.”
To help you get started on the development of your tip sheet, I want to share some of my best tips on tip sheets.
Before you start, you should picture the ideal person you want to receive and find your marketing tip sheets useful.
Before you start – answer these questions:
What is one area of life or business my customers consistently have trouble with or would like to know more about?
What is the most common mistake my customers make relative to […]