In Part 1 of this five-part series introducing Infotail®, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.
In Part 2, we looked at the Infotail Customer Lifecycle and why it’s an appropriate goal for your business.
In Part 3, we looked at a collection of Infotail Tools.
In this Part 4, we’re going to see how Infotail Tools are used in Infotail Systems.
Once you have your specific Infotail Tools in place, like a chess match, the next move is to strategically build Infotail Systems using the tools and with the goal of ultimately automating these systems. Infotailers knows a major part of the “real value” in their business is the repeatable and consistent business systems they have in place. Infotail Systems are organized, reliable and consistent, therefore they deliver consistently predictable results. They also have the added benefit of creating business owner wealth (especially when it comes time to sell a business), business asset creation and true ownership freedom.
Which Infotail Systems are right for your business, depends on the type of Infotail Retailer you are. Here is a brief overview of the Infotail Systems we recommend for Infotailers (in alphabetical order):
“Buy the Be Back” System: This system is designed to get a “yes” from your prospect that guarantees return visit, even when they said they’re not yet ready to buy.
Customer Care System: This system is used to show customers you care about them and appreciate their business with you via a long-term nurture campaign.
Customer Delivery System: This system ensures every customer receives the same level of service as they were told about during your sales process and others have come to expect of your business.