Being on the lookout (e.g. having your marketing radar always set to ON) for smart marketing you can modify and use in your own business is a worthy use of your time and attention. If you’ve been reading my article posts over these past several years, you know I am constantly advising business owners to be on the lookout for smart marketing they can replicate in their own business.
Here is such an example of a simple, yet powerful copywriting headline worthy of your attention.
I found this print ad for The Stuttering Foundation and immediately thought the headline was a great one to add to my swipe file, since it goes to the core of a common human trait – that crosses ALL industries and niches – inertia and procrastination.
Unfortunately, none of our businesses are immune to our prospects and customers not doing what we ask them to do, even when it’s in their own best interest to respond or do something now.
Each of us has to be constantly motivating people towards the desired outcome and this particular headline does a good job of this because of its direct, no-nonsense message.
What I like so much about this ad’s headline is the ease of which ANYBODY can tweak and modify for their business. For example, with just a few seconds of thought I came up with these variations:
There are many ways to help your elderly parents. Doing nothing is not one of them!
There are many ways to lower your taxes. Doing nothing is not one of them!
There are many ways to reduce your business benefits expense. Doing nothing is not one of them!
You get the idea.
Now it’s your turn. Think of your own business, take this […]