For business owners looking to create high impact marketing and high impact copywriting, so their product or service stands out, one of the greatest challenges is to make otherwise mundane features and benefits, sound fun, new and exciting.
This is why top marketing copywriters get paid so well. It’s not easy taking something ordinary and wrapping it with high impact copywriting in order to wake the reader up and get them engaged. Unfortunately most business owners gloss over the important need to make their products and services sound extraordinary.
Just yesterday I was on a consulting call with one of my Private Client Group members who has an exceptional training course and as I read through his sales letter, he dropped the ball when it came to naming his course modules so they sounded unique and valuable. As it stood, his this part of his letter put me to sleep.
High impact copywriting SNAPS, CRACKLES and POPS! It’s lively, fun to read and the words jump off the page, captivates the reader. And it’s a skill all marketing-oriented business owners should practice.
To illustrate what I mean by high impact copywriting, here are two, real-world examples. You may have seen this first one before. It’s a classic email written by the founder of CD Baby, Derek Sivers. This email was sent to a customer just after they ordered a CD from CD Baby. Read it and study it.
That’s high impact copywriting at its finest. It transforms and ordinary “your product has shipped” email and made it fun and exciting. This didn’t take a top copywriter to write. It just took some creative thinking on Derek’s part to craft the email, which has since become a classic in the […]