I’m pleased to announce the addition of an exclusive Dan Kennedy newsletter, that is near and dear to my marketing heart, to the already impressive list of member benefits for my brand new High Impact Marketing Club!
The newsletter is one I have been a subscriber to since 2009 and it’s Dan Kennedy’s LOOK OVER MY SHOULDER copywriting newsletter.
In addition to Dan Kennedy’s laws and principles of copywriting for more than 10 years, I’ve had the good fortune of being asked by Dan himself to speak at three of his high-ticket workshops over the years, including one dedicated to the craft of professional copywriting (picture above). I was also asked by Dan to contribute a chapter in his Ultimate Sales Letter book (4th edition) on the topic of copywriting cosmetics (click here to read article).
To say I am a fan and life-long student of Dan Kennedy copywriting is an understatement, which is why I am so pleased to be able to include his LOOK OVER MY SHOULDER as a member benefit.
LOOK OVER MY SHOULDER is a Dan Kennedy newsletter focused on the craft of writing direct response copy. First published in 2004, Look Over My Shoulder is a behind the scenes look at how Dan creates copy for his clients. He goes into great detail into the thought process and strategy for writing engaging copy. As you probably know, Dan is known for creating some of the highest converting sales copy and helping others do the same thing.
His fees to write copy for clients often reach into six-figure budgets and there’s a GOOD reason for that.
His copy gets attention, converts that attention into response and makes his clients (and himself) big bucks!
LOOK OVER MY SHOULDER […]