In Part 1 of this five-part series introducing Infotail®, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.
In Part 2, I want to go a bit deeper and look at the Infotail Customer Lifecycle and why there’s a high probability it’s an appropriate goal for your business.
It’s a sad matter of fact, but the typical small business owner looks at their customers completely wrong.
These average business owners think you get a customer to make a sale. The Infotailer looks at this assumption differently and knows the point of making a sale is to get a customer. This is a BIG DIFFERENCE and once understood and set as a goal, it completely changes the way you approach marketing and sales.
Most business owners think in terms of transactions, as in,
“I need to clean 5 houses today,” or “I need to serve 50 dinners,” or “I need to see 10 patients.”
This churn and burn attitude ignores the potential lifetime value of a customer and what this value truly means to a business.
The Infotailer knows an ideal customer is a vital and valuable business asset. As an Infotailer your job is to:
Identify your target customer
Offer them educational information to get the interested in your products or services
Offer this information and capture the lead
Get them to a first-time visit to your business
Convert them to a customer
Deliver and delight them with your offerings
Nurture and get them to become lifetime customers
Make them raving fans of your business.
Essentially, you make a sale to get a customer and do everything in your power to create value and keep that customer for life. When done correctly, the lifetime value of a customer is […]