The past month has been a blur with attendance and exhibiting at several events for Infotail (the marketing and sales automation company I co-founded in late 2014).
In preparation for these events, I created a number of unique and powerful marketing pieces which I plan to share with you over the coming weeks.
I shared the David Ogilvy-inspired ad I created in this article.
And today I want to share a simple marketing tool any business owner can use in their business for event marketing like we did or for direct mail or online marketing.
It’s the development of a “pocket guide” relative to your products or services. This small, short book format is something I have been a fan of for years and have used it many times for many projects and showed a few examples in this past article.
This simple and portable marketing tool continues to generate profits for me every time I use it and this recent version, The Pocket Guide to Fix Your Follow-Up, is no different. People like it because of its unique format and the fact it’s a quick read. There is also a very good chance it will not get thrown away like the traditional brochure.
You can download a PDF version of The Pocket Guide to Fix Your Follow-Up here.
The other smart thing we did for these recent events was to insert the guide into a similar-sized envelope that was a direct-response device. This envelope was printed on both sides and drove attendees to our booth to get another valuable gift.
I can see a similar strategy being used in a direct mail campaign and given the low price of printing these guides and envelopes (we paid around $1.00 per set), it’s […]