It’s a classic line from the original Godfather movie (first released in 1972), uttered by the character Peter Clemenza to fellow thug Rocco who just executed a co-worker in a parked car. Clemenza was instructing Rocco to get out of the car, leave the murder weapon behind and grab the tasty Italian dessert he brought along.
It was a recent quiet weekend night and when I saw the Godfather was on cable, I had to watch it, since it had been decades since first seeing it.
Clemenza’s order caught my attention for two reasons.
Growing up in an Italian family, I know just how serious they take food and the eating experience. Italians allow little to stand in the way between them and a meal, so Clemenza’s request is not an unrealistic one and is expected.
The second reason this caught my attention (I literally rewound and played it several times) was the simple picture it paints for the business owner.
“Leave the gun. Take the cannoli.”
Clemenza’s statement is all about priorities. In the thugs’ world, the cannoli were more important to them then getting rid of the murder weapon. There was no doubt or hesitation.
We, as marketing-oriented business owners, should be so clear and decisive. Unfortunately, we don’t have a director, directing us or a team of writers giving us the perfect line to say next.
We have to do it all on our own.
In my recently released High Impact Marketing Manifesto (which you can get here), I outlined three critical priorities I believe ALL bricks and mortar business owners should follow everyday they’re in business (even though the Manifesto was written for traditional bricks and mortar business owners, it’s applicable to any type of business owner).
The three priorities […]