I had an interesting recent call with one of my Private Client Group members who asked for my input on how he should proceed with a specific marketing campaign. One to a very small, but very influential audience.
I think my answer may have surprised him a bit.
I told him he needed to write a very specific type of letter (and not hire somebody else to write it).
He needed to personalize it to each recipient (not some generic, one-size-fits-all letter) and hand-sign it.
And he needed to literally stuff the envelope, put the stamp on it and put it in the mail.
I then told him he needed to make sure he followed up. Personally. With each person. Himself.
I instructed him to promise me his virtual assistant would not do this for him and that he would literally take his time (valued at a least $150/hour) to do what many would consider “grunt work.”
I think he thought I was nuts. But as I explained to him for this particular marketing effort, I wanted him to make this campaign as “hand-crafted” as possible and I wanted him to personally own it.
Maybe you think I am nuts for suggesting this, especially in light of the fact there are $2.00/hour virtual assistants available to do pretty much everything for you, but hear me out.
I am a firm believer in getting one’s hands dirty once and awhile and doing the so-called grunt work in your business. I think it’s important to stay grounded and not remove yourself so much you forget what and who your business is really about.
Just this week, I sent out a small batch of about 25 personal letters. I printed them. I signed them and I put […]