3 Business Books I Recently Re-Read and Recommend
On this episode of 3 in 3, I'm going to share three books I recently RE-READ and recommend you read for the first time, or read again. They are that good.
Get ready for 3 in 3!
High Impact Marketing Tip #1
The One Thing, by Gary Keller is a great book to read at the start of a new year because it refocuses you on the things that you should be focused on.
According to Keller, when you want the absolute best chance to succeed at anything, your approach should always be the same – go small.
Going small is all about ignoring all the things you could do and doing what you should do.
It’s recognizing that not all things matter equally and finding the things that matter most.
Remember, extraordinary results are directly determined by how narrow you can make your focus whether it’s your energy or even a marketing message.
I love it when Gary Keller said, “You need to be doing fewer things for more effect, instead of doing more things with side effects.”
My personal copy of this extraordinary book is marked-up and highlighted which is a testimony to just how good it is.
High Impact Marketing Tip #2
My second tip is to read or re-read Start with Why by Simon Sinek.
Start with Why explains why it’s so important to initiate any conversation, where you are trying to get people to do something, with YOUR WHY.
In a world where there are so many me-too type products and services, WHY you exist and WHY you do what you do each day, is a critical differentiator and one you need to share.
After re-reading this book over the holidays, I immediately tweaked some marketing copy for the High Impact Marketing Club that I was working on and you can see the results at www.HighImpactMarketingClub.com.
High Impact Marketing Tip #3
My third tip is not a how-to business book, but instead a how-to live book. The Five Secrets You Must Discover Before You Die by John Izzo is not as morbid as the title sounds and while I typically don’t read this genre of books, I found this one thoughtful and practical.
Izzo conducted an amazing research project where his team interviewed over 200 people over the age of sixty who were identified by others as having lived happy lives and as having found purpose and contentment.
He then distilled his findings into the “five secrets” which are the foundations to a content and satisfied life.
I enjoyed this book so much, I bought the DVD version and watched it with my wife in December.
And before I go, I have a fourth book I want to share. Not one that I re-read, but one I re-wrote. It’s my High Impact Marketing Manifesto and my 21 rules to dominate your market and crush the competition. This is a quick and important read for any Main Street type business owner.
Like the previous three books, you can get the Manifesto on Amazon.com,
So that wraps up this episode of 3 in 3 with Mike Capuzzi. I hope you profit from what I have shared and if you have any other suggested books to add to this list, comment below. Until next time, keep on marketing!
Hi Mike,
Awesome list. Read the first two, ordered the second two. Glad to see the 3-in-3 back. Thank you for all your help.
Brian Bergh
Thanks Brian and appreciate your readership all these years! Hope all is well!
Hey Mike….
Thanks for sharing. I read The One Thing and I agree with the concept, have implemented it, and seeing results.
On the flipside, DK also talks frequently about massive implementation…Simultaneous, not sequential which contradicts the one thing to some degree. I also practice this strategy with success.
What are your thoughts? I guess it boils down to leverage and the amount of sacrifice one is willing to make in order to work hard enough to bring more ideas into life?
Bill – you bring up an interesting point and one I am sure many people “struggle with.” Rules that seemingly contradict themselves from various experts. I think both points are valid and I would apply Keller’s logic to focused effort on one of the simultaneous projects we are all working on. There is no business owner who is only working on one project. By applying Keller’s suggestions to focus narrowly when working on single projects makes sense to me.
Personally, I applied Keller’s theories to marketing messages and it helped me get my messages more focused on “the one thing.”
Welcome back Mike. Please to see 3 in 3 back!
Hadn’t heard of John Izzo’s book before, but now you’ve got me curious. Also, guess it’s high time I reviewed your “High Impact Marketing Manifesto”.
Thanks Mike. We can always count on you for great counsel, great content.
Thanks Alan!
Thanks Kevin!
Thanks for the list Mike. I have several of these already and will purchase the remaining missing tome. Also, thanks for bringing back the 3 in 3 as it was always a great video series to watch. Here’s to much success in 2018!!!
Thanks John!