Posts by Mike Capuzzi
10 Reasons Why a “Shook” Is the Perfect Lead Magnet Book
In this article, I want to share my personal insights for creating an effective lead magnet book using my short helpful book or shook™ template. I have been helping business owners, entrepreneurs, and corporate leaders publish books and ebooks since 2008 and over the past 16 years I have perfected the recipe for creating a…
Read MoreHow to Write a Business Book to Boost Leads & Sales
Right from the start, I want you to know that my intended readers for this article are business owners, entrepreneurs, and corporate leaders who want to write and publish a business book that turns readers into customer, clients, members, students, etc. (For the sake of simplicity, from here on out, I will refer to the…
Read MoreShort Business Book 101: The Back Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, the Main Matter Content, and The Bridge Content. Today’s article wraps up this Short Business Book 101 mini course and focuses on a section of a short…
Read MoreShort Business Book 101: The Bridge Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, and the Main Matter Content. Today’s article focuses on a section of a short business book that I have developed and refined over the years and is…
Read MoreShort Business Book 101: Main Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, and The Front Matter Content. This structure and flow I am sharing in this mini course is based on years of marketing and sales experience and the publishing of over 250…
Read MoreShort Business Book 101: The Front Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book and Effective Business Book Cover Design Tips. This article continues an in-depth look at my unique short helpful book (shook™) formula for creating effective short business books. In this article, I will take a deeper dive into…
Read MoreShort Business Book 101: Business Book Cover Design Tips
Effective business book cover design and book design are critical and as the saying goes, “You never get a second chance to make a first impression.” This couldn’t be truer when it comes to your book cover. Your book cover is the first thing potential readers see, and it needs to grab their attention instantly.…
Read MoreYogi Aaron Unleashes the Author Factor: 3 Essential Takeaways
Meet Yogi Aaron In this episode, Yogi Aaron shares insights from his latest book “Stop Stretching,” offering a revolutionary approach to yoga that focuses on muscle activation for pain-free living—transform your understanding of yoga and unleash the potential of your body.. Key Author Factors From Yogi Aaron: 1. Discover the Surprising Truth About Stretching: Pioneering…
Read MoreDr. Matt Archer Unleashes the Author Factor: 3 Essential Takeaways
Meet Dr. Matt Archer Discover Dr. Matt Archer’s groundbreaking approach to health in his book “The Protocol For Health” and gain surprising insights into muscle testing and unconventional solutions for common ailments in this enlightening episode. Key Author Factors From Dr. Matt Archer: 1. Controversy can be an opportunity: Dr. Matt Archer’s success with his…
Read MoreLorraine Ball Unleashes the Author Factor: 3 Essential Takeaways
Meet Lorraine Ball Tune in to hear marketing expert Lorraine Ball discuss her book “The Science of Marketing” and how to use a book as a powerful tool to elevate your professional credibility and expertise. Key Author Factors From Lorraine Ball: 1. The Power of Authorship: Lorraine’s experience with book authorship shows that being a…
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