I recently came across this historical story (thanks Shawn P.) and found it relevant to what’s going on today. Back in the early 20th century, several soft drink brands were vying for consumer’s attention and money. One young brand we all are familiar with was Coca-Cola. Another brand you may have never heard of was…

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Main Street Author Podcast—Episode #17 On this episode of the Main Street Author Podcast, I interview mindset and performance coach and author, Lee Milteer. Lee Milteer is an internationally known and celebrated entrepreneur, best selling author, award winning speaker, business coach. Lee provides business and success advice and resources to nearly 250,000 people around the…

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If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

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Main Street Author Podcast—Episode #16 n this episode of the Main Street Author Podcast, I interview fitness coach and author, John Bair. John is a Life Coach, Strength Coach, Nutrition Coach and founder/owner of Bair Knuckle Strength in Fort Washington, PA. He is the author of the book, RISE, which we will be discussing on…

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Main Street Author Podcast—Episode #15 On this episode of the Main Street Author Podcast, I interview pro copywriter and author, Jack Turk. I first met Jack when he was the head copywriter for GKIC. He has an interesting and diverse background including being a game writer for some of the world’s most well-known computer games…

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Main Street Author Podcast—Episode #14 On this episode of the Main Street Author Podcast, I interview small business marketing expert and author, Stacey Riska. Stacey is an internationally renowned small business marketing expert and serial entrepreneur. She eats, sleeps, and breathes small business and understands exactly what it takes for the small business owner in…

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Main Street Author Podcast—Episode #13 On this episode of the Main Street Author Podcast, I interview world-renowned direct marketing expert and author, Brian Kurtz. Brian is a master of direct response marketing. With a career spanning nearly four decades, he has sent two billion pieces of direct mail and mastered the marketing of newsletters and…

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I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…

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