Posts by Mike Capuzzi

We all know that it is getting more difficult to get people we are marketing to to take immediate action on our promotions and offers. There are many reasons for this, but one thing we all must do is to constantly remind ourselves to do our best at creating real urgency in our offers. On…

Last June I was fortunate to present at Bill Glazer’s Outrageous Campaign Live event. An event that helped a lot of business owners get new ideas for their marketing and raised over $100,000 for a veteran’s stroke victim fund. If you know anything about Bill, he is not one to sit still and given the…

If you’ve been following me the last few months, you know I am a huge fan of using short books as a way to differentiate yourself, elevate your status and attract more ideal customers. On this episode, I want to share the news of my first virtual training class of 2019, where I am going…

On the last episode of 3 in 3, I shared three online tools that allow you to remove the background from your digital photos and on this episode, I am going to continue the theme and share three more online resources that do some really cool things with your digital photos and images, so get…

One of the most useful graphic image editing techniques, for business owners and marketers, is the ability to remove the background from a digital photo. This is important for using what I call “power poses,” which are photos of you with the background removed so you can place on top of any of your marketing…

In 2006, I was introduced to an accomplished business man and extraordinary gentleman, Jim Connelly. Jim is a businessman with a distinctive business background and his Rolodex of who he calls friends and colleagues is a “Who’s Who” of noteworthy individuals including Frank Sinatra, Lou Holtz, Jack Welch, and Regis Philbin. On this episode of…

One of the cool things in working with and getting to know so many smart business owners is the great stuff they create and on this episode of 3 in 3, I’m going to share three recent books published by friends of mine that you should definitely check out, so get ready for 3 in…

On the last episode of 3 in 3, I shared three copywriting tips and on this episode of 3 in 3, I am going to share three more helpful copywriting tips I personally use, so get ready for 3 in 3. Copywriting Tip #4 – Be Careful of “That Splat.” A copyeditor once reprimanded me…

I have been writing a lot of copy lately and during this effort, I have been reminded of several simple copywriting tips and tricks I should be using. On this episode of 3 in 3, I am going to share three quick and simple copywriting tips that will definitely help you craft better copy, so…

On this episode of 3 in 3, I am announcing my first in-person masterclass of 2019, Short Book Success and give you three reasons to join me this March in Philadelphia PA, so get ready for 3 in 3. Reason #1 to Attend Short Book Success This is just for bricks & mortar and Main…