Breaking Through Mental Barriers for Success (with Bryon Morrison)

On this episode of The Author Factor Podcast I am joined by author and high-performance coach Byron Morrison about his book Maybe You Should Give Up: 7 Ways to Get Out of Your Own Way and Take Control of Your Life and the journey he went through to get it published. Morrison shares how he helps people overcome self-sabotage and become more effective leaders in their personal and professional lives.

One of the biggest takeaways from this episode is the importance of having realistic timelines when it comes to writing and publishing a book. Morrison notes that many people underestimate the time needed and get frustrated when it takes longer than expected. It's essential to factor in editing and rewriting and to consider what needs to be included to make the book consumable for readers.

Another key point that Morrison emphasizes is the importance of lasting change through identity shifts. He notes that it's not just about short-term motivation but creating a new foundation that allows for breaking through fears and doubts. By developing new routines, habits, and behaviors, people can sustain their results and achieve long-term success.

Morrison also talks about the importance of taking action in order to overcome barriers to success. He notes that many people struggle with taking action even when they know what needs to be done. Coaching and accountability can help, but true sustainability comes from creating a new identity and foundation that enables people to take action with confidence.

Byron also discusses his holistic approach for achieving success in publishing and promoting his book. He leverages his current audience on LinkedIn and builds out Instagram and TikTok. He hires an assistant to reach out to influencers, books appearances on podcasts, and invests in various marketing channels such as Facebook, Amazon, and BookBub ads. With this strategy, he aims to become a thought leader and achieve bestseller status.

In summary, some top takeaways from this episode include:

• Having realistic timelines for writing and publishing a book
• Making lasting change through identity shifts
• Overcoming barriers to success by taking action
• Adopting a holistic approach to achieve success in publishing and promotion
• Focusing on creating consumable content

This episode of The Author Factor Podcast offers valuable insights for aspiring authors and entrepreneurs who want to achieve success in their personal and professional lives. With the right mindset, approach, and strategy, anyone can overcome self-sabotage and become a more effective leader.

Listen to this episode here: https://authorfactor.com/byron-morrison/