An Interview with Cigar “Geek” David Garofalo
Recently, I learned about an extraordinary bricks and mortar business owner – David Garofalo – whose marketing impressed me so much, I reached out to him to see if he would allow me to interview him for my Profit Automation Letter subscribers.
Fortunately he said yes and the result is one of the most amazing and potentially powerful-to-you interviews I have ever conducted! What I thought would be a simple 60 minute conversation, turned into an almost three hour mini-seminar with example after example of outstanding marketing you MUST SEE!
Dave is the owner of Two Guys Smoke Shop, a chain of three premium cigar stores located in New Hampshire, which is the highest volume, independently-owned bricks and mortar cigar retailer in the world!
Now before anybody turns their nose up at the thought of cigars and a guy that sells them, when I say this interview with Dave is amazing, trust me you never seen anything like this.
Over the course of the past 18 years, I’ve worked closely with hundreds of business owners and have interacted with thousands of them. I can count on ONE HAND the number of times I have seen such amazingly special marketing done by a local bricks and mortar business owner.
I first learned about Dave Garofalo, when I read an article about his amazing annual anniversary parties he hosts for his best customers. He recently celebrated his 30th year in business (in a highly-regulated, highly taxed niche), but what caught my eye was his 25th anniversary party where he gave away a Rolls Royce that was filled with 250 custom-minted silver bars.
You might expect a big Fortune 500 company to do something like this, but a local bricks and mortar retailer? I had never seen such a thing and I was to learn this was just the tip of the iceberg of the marketing machine behind Two Guys Smoke Shop.
During the interview Dave shared the seven ways he connects with customers, including:
The examples and strategies we discuss can be used by ANY business owner to build an exceptional business with strong customer loyalty. This interview was conducted for the December 2015 Profit Automation Letter. If you would like a copy, contact us for details.