3 Takeaways from Bill Glazer’s Event

Last week I had the privilege to attend and speak at Bill Glazer’s Outrageous Campaigns Live event.  This was a tremendous two-day event featuring 38 presenters who shared some of their best marketing campaigns, including Russell Brunson, Yanik Silver, Ryan Deiss and many others.

I was impressed with the content and format of the event and the fact that Bill was able to raise over $110,000 for a Veteran’s Affairs program for stroke victims only made it that much better.

On this episode, I am going to share three of my top ah-ha’s from the event, so get ready for 3 in 3.

High Impact Marketing Takeaway #1

Without a doubt the #1 recommendation I heard repeatedly, from a majority of the 38 presenters, was the critical importance of publishing a book for you and your business.

Speaker, after speaker showed how they used their books to get attention, establish credibility and boost their level of influence.

Personally, I am working on a few books for myself and several other books for clients.  I have a unique book publishing idea/model and one I see nobody else doing, so if you are interested in publishing a book that will get read and one that’s easy to get done, contact me for more details!

High Impact Marketing Takeaway #2

Another strategy that was repeated by many of the presenters is something I do daily but hearing how others do it was a valuable reminder.

Segmenting your database into “thin slivers” and making very specific offers to very specific individuals is an effective marketing strategy and one that’s simple to do if you use an automated marketing solution like Infusionsoft or ONTRAPORT.

Ryan Deiss shared a very cool “yes/no” tactic on lead-generation forms that was beautifully simple and one I will use in my business.

High Impact Marketing Takeaway #3

My last big takeaway is an important reminder for myself and others like me.  I do not attend a lot of seminars or conferences and find myself saying no a lot more often than saying yes.

We all know travel is a pain in the butt and event-related expenses can quickly add up, but last week reminded me that getting out, with specific intentions, is good.

 

I was able to reconnect with my people I had not seen in years and the amount of CopyDoodles love and appreciation (even after 11 years) blew me away.

I was even able to initiate a few strategic relationships which should pay off for all involved very soon.

So, if it’s been awhile since you attended a business conference, challenge yourself to go with the specific intention of creating strategic relationships and building your business.

++++++

So that wraps up this episode of 3 in 3.

I hope you enjoyed these three takeaways from Bill Glazer’s Outrageous Campaigns Live event last week.  I know he is going to make the video and content from the two days available and as soon as it is, I will let you know.

Until next time, keep on marketing!