A Tasty Direct Mail Example from Handy Mailing

By Mike Capuzzi | October 29, 2015 |

Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. I’ve been preaching the benefits of high impact direct mail (as a matter of fact, for a limited time, you can get a copy of my High Impact Direct Mail training for 50% off here).

Some of the best direct mail pros, who create and send out high impact direct mail, are my friends over at Handy Mailing who recently got my attention with a tasty looking direct mail example worthy of your swipe files.  You can click on each of these images to see larger versions.

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I am calling it the sandwich bag mailer and being a kid of the 70’s, it instantly made an emotional connection with me, reminding me of the lunches my mother used to pack for me for school in my trusty Gunsmoke lunch box.

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Inside the standard plastic sandwich bag was a die-cut insert that looked just like a peanut-butter and jelly sandwich, along with a fun, creative message that my company and Handy Mailing go together like peanut-butter and jelly. For many folks, this metaphor paints an instant picture of connection and can probably be used by many reading this. NICE!

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Then there was an old-school style napkin letter insert that was personalized to me and made a special offer for me to try out their services, including a guarantee. EXCELLENT!

Could I nit-pick and suggest they should have made the offer time-sensitive and somehow use the unused white-space of the napkin letter (maybe a photo of the Handy Mailing team eating holding up real PB&J sandwiches)?

Sure, but overall they did a great job and this is a fun, unique example of high impact direct mail that will not break your bank. To learn more about Handy Mailing, visit their web site here.

To learn more about how you can profit from high impact direct mail and save 50%, grab a copy of my High Impact Direct Mail course here.

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10 Comments

  1. Kevin on October 29, 2015 at 12:29 pm

    Great piece. I received the same thing myself. Nice observations as always.



  2. Mike Capuzzi on October 29, 2015 at 1:23 pm

    Thanks Kevin. It was a neat little mailer.



  3. Julie Stull on October 29, 2015 at 2:40 pm

    Mike –

    Thanks for the shout out!!!!! Since you posted this we’ve gotten 17 requests for information TODAY!!!

    Be on the look out for our follow-up 🙂



  4. Mike Capuzzi on October 29, 2015 at 3:06 pm

    Julie – how are you? Going to Denver next week? No problem, glad to pass your info along.



  5. Julie Stull on October 29, 2015 at 3:11 pm

    Mike – I won’t be there but Thomas will! I am planning on the next SuperConference 🙂



  6. Rebecca on October 29, 2015 at 4:48 pm

    Love the customer service reps at Handy Mailing!!! ??



  7. Marte on October 29, 2015 at 11:58 pm

    I get it and see why it would make most people feel a warm and fuzzy connection, but since I really don’t like jelly and have bad memories of teachers forcing me to eat peanut butter and jelly… yuck!



  8. David Hunter on November 2, 2015 at 9:07 pm

    Great piece!!!

    Handy Mailing has never sent me anything like that. 🙁



  9. Adrian on November 4, 2015 at 6:33 pm

    Hi Mike,

    Really love your posts. I just came across you this evening (in a round about way) having listened to the latest GKIC CD today and come upon Infotail.
    Great work and really inspirational. Just to let you know, you now have a fan in Ireland! Worldwide reach!



  10. Mike Capuzzi on November 4, 2015 at 6:54 pm

    Adrian – thank you!