Marketing Minimalism – Do Less Marketing. Better!

I am on a mission to help bricks and mortar business owners around the world create better, more profitable marketing, which is why I wrote the High Impact Marketing Manifesto and created the High […]

“Leave the gun. Take the cannoli.”

It’s a classic line from the original Godfather movie (first released in 1972), uttered by the character Peter Clemenza to fellow thug Rocco who just executed a co-worker in a parked car.  Clemenza was […]

High Impact Marketing Funnels Workshop

If you own or are responsible for the marketing of a bricks and mortar business or any other type of business which has a physical location, employees, overhead and a very real need for […]

  • blog-featured-image-high-impact-marketing-manifesto
    Permalink Gallery

    High Impact Marketing Manifesto Available on Amazon and Kindle

High Impact Marketing Manifesto Available on Amazon and Kindle

This month, I released the High Impact Marketing Manifesto to help business owners around the world create more profitable, authentic and integrity-based marketing.  The Manifesto is a collection of unconventional, yet time-tested and proven […]

Marketing hurdles – the good and bad

When marketing your business, it’s often a smart strategy to place “marketing hurdles” in your campaigns to slow people down in order to do something which measures their interest level in what you have […]

WWJCD – What Would John Caples Do?

Recently, I was in need of some copywriting inspiration and whenever that happens one of the places I turn to is my library of classic marketing and business books.  For years, I’ve collected first […]

  • mike-capuzzi-featured-bad-personalization
    Permalink Gallery

    High impact marketing no-no: a personalized postcard example

High impact marketing no-no: a personalized postcard example

In my last article, I showed an attempt of high impact marketing that goes wrong by trying to personalize in a way I consider deceitful and simply wrong (you can read it here). While […]

Bad marketing example: doing the right things wrong.

If you’re like me, you treat your mailbox and email inbox as an opportunity to learn.  Sure, 90% of the stuff in either box is NOT worthy of your study, but I guarantee 10% […]

52 High Impact Marketing Examples Featuring CopyDoodles®

One of the most satisfying benefits of bringing CopyDoodles to the world are all the amazing success stories and testimonials we’ve received over the years.  The number of high impact marketing examples and campaigns […]

High Impact Copywriting – Is Your Copy Readable?

I’m getting old and as I approach my next birthday, I’m noticing a few changes…

I definitely feel more of a draft when I don’t wear a hat on cold winter’s day.
Waking up in the […]