Fix Your Follow-Up Marketing

NO business is immune to it and I guarantee everybody reading these words is guilty of either inadequate, or worse, no follow-up marketing. Like a leaky bucket, poor follow-up marketing is draining your business […]

A Copywriting Headline to Help Overcome Procrastination

Being on the lookout (e.g. having your marketing radar always set to ON) for smart marketing you can modify and use in your own business is a worthy use of your time and attention.   […]

5 Marketing Game Changers for Your Business

I cannot help myself, but I love talking to entrepreneurs and business owners. It tends to drive my kids nuts, especially when we’re at a new restaurant or store, but I cannot help myself. […]

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    Marketing Contest: Can You Identify These High Impact Marketing Strategies?

Marketing Contest: Can You Identify These High Impact Marketing Strategies?

In the past, I’ve shown several advertisements for the Jitterbug cell phone because their ads typically follow good direct response marketing laws and design techniques and this recent ad is no different.

This ad in […]

Take This Simple Direct Mail Test & Avoid Costly Mistakes

I will make a professional disclaimer right from the start – critiquing 99% of the direct mail that lands on my desk is like fishing out of a barrel – there’s really no challenge […]

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    Announcing an Elite Dan Kennedy Newsletter Added to the High Impact Marketing Club Benefits

Announcing an Elite Dan Kennedy Newsletter Added to the High Impact Marketing Club Benefits

I’m pleased to announce the addition of an exclusive Dan Kennedy newsletter, that is near and dear to my marketing heart, to the already impressive list of member benefits for my brand new High […]

Trump’s Viral Video Task – the Right Challenge?

The other night on NBC’s Celebrity Apprentice, Donald Trump assigned a task to the contestants to “develop a viral video” for the 83 year old Chock full o’ Nuts coffee company.

As soon as I […]

Part 5 of 5: Infotail Automation = Business Acceleration!

In Part 1 of this five-part series introducing Infotail®, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

Part 4 of 5: Infotail Systems = True Business Value!

In Part 1 of this five-part series introducing Infotail®, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

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    Part 3 of 5: Infotail Tools – A Must Have Marketing Toolkit

Part 3 of 5: Infotail Tools – A Must Have Marketing Toolkit

In Part 1 of this five-part series introducing Infotail®, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

 

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