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    Marketing Contest: Can You Identify These High Impact Marketing Strategies?

Marketing Contest: Can You Identify These High Impact Marketing Strategies?

In the past, I’ve shown several advertisements for the Jitterbug cell phone because their ads typically follow good direct response marketing laws and design techniques and this recent ad is no different.

This ad in […]

Take This Simple Direct Mail Test & Avoid Costly Mistakes

I will make a professional disclaimer right from the start – critiquing 99% of the direct mail that lands on my desk is like fishing out of a barrel – there’s really no challenge […]

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    Announcing an Elite Dan Kennedy Newsletter Added to the High Impact Marketing Club Benefits

Announcing an Elite Dan Kennedy Newsletter Added to the High Impact Marketing Club Benefits

I’m pleased to announce the addition of an exclusive Dan Kennedy newsletter, that is near and dear to my marketing heart, to the already impressive list of member benefits for my brand new High […]

Trump’s Viral Video Task – the Right Challenge?

The other night on NBC’s Celebrity Apprentice, Donald Trump assigned a task to the contestants to “develop a viral video” for the 83 year old Chock full o’ Nuts coffee company.

As soon as I […]

Part 5 of 5: Infotail Automation = Business Acceleration!

In Part 1 of this five-part series introducing Infotail, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

Part 4 of 5: Infotail Systems = True Business Value!

In Part 1 of this five-part series introducing Infotail, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

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    Part 3 of 5: Infotail Tools – A Must Have Marketing Toolkit

Part 3 of 5: Infotail Tools – A Must Have Marketing Toolkit

In Part 1 of this five-part series introducing Infotail, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, we looked at […]

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    Part 2 of 5: The Infotail Customer Lifecycle – Start with the End Result in Mind

Part 2 of 5: The Infotail Customer Lifecycle – Start with the End Result in Mind

In Part 1 of this five-part series introducing Infotail, I described the concept of Infotail broadly and why it is an appropriate marketing platform for Main Street-type business owners.

In Part 2, I want to […]

Part 1of 5: An Introduction to Infotail

Once in a while a business innovation appears that is a true game-changer for the Main Street small business owner – and by Main Street small business, I mean the types of businesses all […]

Good Headlines – Collect Them When You See Them

While on a recent flight, I perused through the airline’s magazine and came across a display ad which contained a good headline that caught my eye and one I wanted to share with my […]

 

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