Recently, I was in need of some copywriting inspiration and whenever that happens one of the places I turn to is my library of classic marketing and business books. For years, I’ve collected first […]
In my last article, I showed an attempt of high impact marketing that goes wrong by trying to personalize in a way I consider deceitful and simply wrong (you can read it here). While […]
If you’re like me, you treat your mailbox and email inbox as an opportunity to learn. Sure, 90% of the stuff in either box is NOT worthy of your study, but I guarantee 10% […]
One of the most satisfying benefits of bringing CopyDoodles to the world are all the amazing success stories and testimonials we’ve received over the years. The number of high impact marketing examples and campaigns […]
I’m getting old and as I approach my next birthday, I’m noticing a few changes…
I definitely feel more of a draft when I don’t wear a hat on cold winter’s day.
Waking up in the […]
For business owners looking to create high impact marketing and high impact copywriting, so their product or service stands out, one of the greatest challenges is to make otherwise mundane features and benefits, sound […]
For the first time ever, a just released two year collection of the Mike Capuzzi newsletter – SMART Ideas is available as a two CD-ROM & two yearbook collection. This Mike Capuzzi newsletter collection […]
I had a disturbing conversation the other day. It was with a friend who is also a bricks and mortar business owner and after years of preaching the gospel of marketing to him, I’ve […]
With the recent release of my Subscription Newsletter Success Blueprints home-study course, which shows entrepreneurs how to publish a paid subscription newsletter, I’ve received a few interesting emails.
One in particular was asking why I […]
If you’ve read any of my previous articles, read my books or seen any of my webinars, you know I constantly preach the critical importance of knowing “who’s your who.” There are a number […]