As a marketer of your business, I am sure you’ve heard about the importance of aligning your product benefits to your ideal target customer.
Your goal is to address his or her specific wants and […]
I recently attended a conference in Orlando where one of the keynote speakers was from the Disney Institute. Part of his presentation was about the reasons why Disney was so successful and then he […]
Every so often in life you get a chance to meet somebody who has profound wisdom and life insights – not the kind of pseudo-stuff you see all over the Internet and at various […]
If you ever wanted a great example of how to design a full page advertorial-style advertisement, the example I am showing in this article should be at the top of your list. For those […]
The past month has been a blur with attendance and exhibiting at several events for Infotail (the marketing and sales automation company I co-founded in late 2014).
In preparation for these events, I created a […]
An Ode to David Ogilvy & Marketing Contest
If you’ve read any of my past online articles or newsletter issues, you know I am a fan of the classic copywriters and ad-men of the 20th […]
For the bricks and mortar business owner who relies on customers (or clients/students/patients) to walk through his or her business front door to buy products or services, properly designed follow-up marketing techniques and campaigns […]
I recently finished an interesting book and wanted to pass it along to other business owners as a suggested read. The book is titled “Grinding It Out: The Making of McDonald’s” and it’s the […]
One of the principles of marketing I constantly remind people about is the importance of appropriate marketing context.
The term “context” means the set of circumstances or facts that surround a particular event, situation, scenario, […]