Direct mail can be (and often should be) fun if you want your recipients to notice and engage with it. I’ve been preaching the benefits of high impact direct mail (as a matter of […]
In this quick and easy to read article, I want to share a simple, yet powerful strategy to engage readers of your books, newsletters and other printed marketing materials.
I call it the Go Get, […]
Profit automation is an important goal for all Main Street-type, bricks and mortar business owners.
If you sell your products or services face-to-face and have a physical place of business consumers visit in order to […]
The simple, eye-catching book promotion postcard can be an effective media strategy to promote a book or special report you’ve written easily and cost-effectively. Many business owners have either written a book or special […]
I love easy and effective marketing ideas and in this article I want to share one that has worked for me (and others) over the years and is a super-simple way to get attention […]
As a marketer of your business, I am sure you’ve heard about the importance of aligning your product benefits to your ideal target customer.
Your goal is to address his or her specific wants and […]
I recently attended a conference in Orlando where one of the keynote speakers was from the Disney Institute. Part of his presentation was about the reasons why Disney was so successful and then he […]
Every so often in life you get a chance to meet somebody who has profound wisdom and life insights – not the kind of pseudo-stuff you see all over the Internet and at various […]
If you ever wanted a great example of how to design a full page advertorial-style advertisement, the example I am showing in this article should be at the top of your list. For those […]