Crafting an attention-grabbing and effective copywriting headline for any sort of marketing effort, albeit a sales letter, postcard mailer, website landing page or advertisement, is critical for the business owner looking for maximum results from his or her marketing.
And while most business owners aren’t looking to be professional copywriters – learning how to construct compelling copy is an important skill to continually hone.
There are a ton of excellent books and courses on copywriting and specific to the “simple headline,” full books have been written on the topic of crafting headlines and one you should own is David Garfinkel’s Advertising Headlines that Make You Rich.
As you dive into the art and science of developing effective headlines, you will quickly learn there are several formulas for potent headlines and you can quickly find yourself sliding down a slippery slope of trying to come up with the “perfect” headline.
While it’s true professional copywriters may spend days working on coming up with a great headline, the typical business owner cannot afford to do this.
So, while perusing a local magazine yesterday, this advertisement caught my eye because it uses the type of headline ANYBODY can use regardless of their copywriting skill level.
It’s the testimonial headline format and chances are this is a simple, easy and powerful headline you can put to work for you today – all you need to do is capture a real testimonial about your product or service from a real person.
Testimonial headlines are a great option because:
To further help you use testimonial-style headlines, here are a few smart tips:
So, there you have a simple strategy when developing your next marketing piece and it won’t take hours to craft. The simple, but effective testimonial headline should be a strategy you use repeatedly.
I'm a speaker, author and high impact marketing strategist for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. I'm also the the inventor of the world-famous CopyDoodles. CopyDoodles are the world's largest library of handwritten fonts, hand-drawn doodles, comics and more designed to grab attention and boost your marketing results!