Welcome to this episode of 3 in 3 with Mike Capuzzi – where you get three High Impact Marketing ideas in only three minutes!
I’m Mike Capuzzi and thanks for watching.
On this episode I’m going to give you three tips to use PowerPoint® to create valuable marketing assets for your business.
Even if you don’t use PowerPoint, you can still leverage these moneymaking ideas with your presentation software of choice.
So, get ready for 3 in 3!
High Impact Marketing Tip #1—Think “Profit Wells”
Think about how you can take one presentation and turn it into other profit-assets for your business, whether its videos, books, graphics, podcasts, etc.
Just like an oil well only has to be dug once and yields oil for years, you can create multiple assets from just one PowerPoint presentation.
Creating leverage with your marketing is a sure-fire way to be more productive and profitable!
High Impact Marketing Tip #2— Leverage PowerPoint and Create a Book
For years, I have turned PowerPoint presentations, typically used on a webinar or at an in-person event and turned them into a printed books.
There are a few steps for turning a PowerPoint into a book:
- Save your PowerPoint slides as images
- Transcribe your audio
- Combine the audio transcription with the slides
- Save as PDF
- Create digital book or printed book
In the past I have created books using MS Word Insert Multiple Pictures software to combine the PowerPoint with my transcribed audio.
Recently, I have been using PowerPoint Handout Wizard to create a template that allows me to quickly and easily combine my slide images with my transcribed audio.
High Impact Marketing Tip #3— Leverage PowerPoint and Create a Video
I started doing this back in 2007 with CopyDoodles TV and continue doing it today.
My 3 in 3 videos are nothing more than PowerPoints turned into videos.
For years I have used Camtasia to create my videos, but you can also you use the built in Export to Video feature in PowerPoint.
It is very easy to turn your PowerPoint into a video and upload it to YouTube, your website, podcast, etc.
So that wraps up this episode of 3 in 3.
Remember, think about how you can take one presentation and turn it into other profit-assets.
I hope you found this episode useful and if you have done anything interesting with PowerPoint or other presentation software, let me know by leaving a comment below!
Until next time, keep on marketing!