Over the last few episodes, I have been sharing ideas on how to create personal marketing for your business and on this episode, I want to share three ideas on how you express gratitude and recognize others in your business as a strategy to differentiate your business, so get ready for 3 in 3!
As a marketing-oriented, small business owner, you have distinct and powerful advantages over Big Box, online and local competition.
One of the easiest things you can do is to personalize your business by recognizing the various important “audiences” within it.
By “recognizing” – I mean…
- Sharing their stories/information, etc.
- Sharing unique details
- Sharing their successes with your products/services
- Humanizing them with photos, cartoons, etc.
- Promoting them within your own media
High Impact Marketing Idea #1 – Recognize Your Customers
There are many simple ways to recognize your customers.
In his recent Thanksgiving-themed newsletter, Jon Toy, who owns a FASTSIGNS store in York, PA recognized all the customers he served in 2018. Simple, yet people appreciate it.
My longtime members, Jeff Giagnocavo and Ben McClure recognize customers in all different ways, including special photos and a “wall of fame” that highlights their handwritten testimonials.
Another fun strategy to recognize is to ask your customers to take photos of themselves interacting with your products or services.
High Impact Marketing Idea #2 – Recognize Your Strategic Partners
If you have strategic partners and alliances, recognizing them lets them know you appreciate what they mean to your business.
My private client and dentist, Dr. Kevin Flood, is working on a unique campaign where he customizes his marketing collateral, including his recently published shook™ with the logo and information of local businesses so they can feature it in their place of business.
This is a smart tweak to the standard way of simply sharing generic marketing content.
High Impact Marketing Idea #3 – Recognize Your Team
The final idea to personalize your business is by recognizing your employee and team members.
Jim Edholm, who founded BBI Benefits, has done this a number of fun ways over the years including having cartoons drawn of his team and using them in greeting cards, newsletters, etc.
Going back to the guys at Gardner’s Mattress & More, they do a really nice job on their website personalizing their team, so that when prospects visit one of their stores, they already feel like they know who they are going to interact with.
So that wraps up this episode of 3 in 3. I hope I got you thinking about how you can recognize your team, strategic partners and customers, and until next time, keep on marketing!