A Good Headline For Your Business

By Mike Capuzzi | January 11, 2016 |

If you’ve read any of my previous articles on this site, you know I am a huge fan of keeping my marketing radar on and scanning all forms of media I encounter daily for ideas I can use in my own business or share with my readers.

A smart thing everybody reading this can do is to be on the lookout for good headlines you can repurpose for your own specific marketing needs. You can find them all around you (in your direct mail, in magazines, on billboards, etc.), and I’ve shared some good headlines in these three previous articles:

A Copywriting Headline to Help Overcome Procrastination

Good Headlines – Collect Them When You See Them

The Attention-Grabbing Power of the Provocative Headline

This past weekend I found another effective headline worthy of sharing with you and one I want to encourage you to re-work for your own marketing. It comes from the current issue of Consumer Reports (click to enlarge).

The headline pulls no punches and 95% of your target audience will be able to relate to it.

IT’S 3 A.M. YOU’RE WIDE AWAKE. HERE’S HELP.

I cannot think of any business owner that cannot use that headline and to prove my point, I’m holding a copywriting headline contest. To enter, all you need to do is re-work this headline and post your version in the comments below.

I see two ways to use this headline.

#1 -You can customize the headline to your business, e.g.

IT’S 3 A.M.
YOU’RE WIDE AWAKE THINKING ABOUT YOUR LACK OF LIFE INSURANCE.
HERE’S HELP.

#2 – you can keep it the same and insert your own subhead, like CR is doing above.

IT’S 3 A.M. YOU’RE WIDE AWAKE. HERE’S HELP.

Download my free book on the 10 reasons why every entrepreneur needs life insurance.

I will review each submission below and hand-pick the two headlines I think are the best.

Each winner will have their choice from a collection of my personally recommended business book library.

The contest will end this Friday, January 15, 2016. Good luck and more importantly have fun!

UPDATE:

Nice job on all the entries below for this contest. There were a BUNCH that I thought were really good.

Winner #1 is Jerrie Downes, who not only created a headline, but also created and sent out a marketing piece with it. Talk about fast action!

Winner #2 is Randy Owens who crafted:

IT’S 3 AM.
YOU’RE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS, HERE’S HELP…

Business owners who pay too much in taxes download my special report:
How to Keep the IRS Out of your pocket: 10 “Under the Radar” Strategies you should know.

Jerrie and Randy, reach out to me for your prize!

26 Comments

Scott on January 11, 2016 at 9:31 am

IT’S 3 A.M.
YOU’RE WIDE AWAKE THINKING – “I COULD LOSE MY BUSINESS…
EVERYTHING I HAVE WORKED SO HARD FOR”
HERE’S HELP.
Mike Capuzzi on January 11, 2016 at 9:33 am

Nice job Scott and good for you for being first!
Randy Owens on January 11, 2016 at 9:35 am

IT’S 3 AM.
YOU’RE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS!
HERE’S HELP.

Business owners who pay too much in taxes download my special report:
How to Keep the IRS Out of your pocket: 10 “Under the Radar” Strategies you should know.
declan on January 11, 2016 at 9:58 am

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William on January 11, 2016 at 10:20 am

It’s 3 AM And You’re Wide Awake Wondering If That Noise Downstairs Was Really The Cat…
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Mike Capuzzi on January 11, 2016 at 10:27 am

NICE!
Mark Piazza on January 11, 2016 at 10:29 am

IT’S 3 A.M. YOU’RE WIDE AWAKE THINKING, “HOW AM I GOING TO KEEP EVERYONE ENTERTAINED WITHOUT BORING THEM?” HERE’S A UNIQUE IDEA.
Tyler Finken on January 11, 2016 at 11:23 am

You’re turning 65. You’re wondering what to do about Medicare. Here’s help. Download this FREE report on the 5 things everyone needs to know about Medicare.
Bob on January 11, 2016 at 11:50 am

It’s 3 A.M. and you’re wide awake again wondering if your practice will survive ‘ow-bamacare’.

Grab a complimentary copy of the Practice Managers Survival Guide and learn 7 steps you can immediately take to bulletproof your practice.
Bernie Heer on January 11, 2016 at 11:53 am

It’s 3 A.M. You’re wide awake. Where will you get your next customer? Direct mail, social media, SEO, PPC, email marketing… what works, what doesn’t, and what can actually HURT your business.
Mike Capuzzi on January 11, 2016 at 11:55 am

Hey Bob. It’s been awhile. Happy new year!
Bob on January 11, 2016 at 12:19 pm

Same to you Mike…and yes it has been too long.
Tom Larsen on January 11, 2016 at 12:20 pm

It’s 3 A.M., Your wide awake, wondering, what if (or when) my small business gets sued, will I be covered? Here is your answer….
Mike Capuzzi on January 11, 2016 at 12:26 pm

I like it Tom!
Dale Moore on January 11, 2016 at 12:58 pm

IT’S 3 A.M. YOU’RE WIDE AWAKE. WONDERING WHY HASN’T MY HOUSE SOLD YET?
HERE’S SOME HELP.
Edwin Soler on January 11, 2016 at 1:28 pm

IT’S 3 A.M. YOU’RE WIDE AWAKE AND STILL AT THE OFFICE. YOU LOST YOUR PRESENTATION THAT YOU WORKED ON FOR MONTHS AND YOUR FLIGHT LEAVES IN LESS THAN 6 HOURS! HERE’S HELP!
geoff merrill on January 11, 2016 at 1:45 pm

It’s 3am, Your wide awake, Has it been more than 4 hours, should I call a doctor?
tom on January 11, 2016 at 7:49 pm

IT’S 3 A.M.
YOU’RE WIDE AWAKE THINKING ABOUT HOW YOU WILL LOOK IN YOUR PHOTOSHOOT IN JUST 5 HOURS.
HERE’S HELP.
Peter on January 11, 2016 at 10:39 pm

IT’S 3 A.M. YOU’RE WIDE AWAKE – How do I go about selecting, buying and enjoying the perfect pearl?
Download my FREE report ” The 7 Pearls of Wisdom You Need to Know Before You Invest in Your Perfect Pearl” and sleep easy knowing you have made the right choice!
Kris OConnor on January 11, 2016 at 10:53 pm

It’s 3 A.M. Your wide awake because your teenager just drove your car through the garage door! Watch how to choose a garage door company here. http://youtu.be/A-CzLACYnCI
Kerry Boulton on January 12, 2016 at 7:09 am

It’s 3 AM… You’re Wide Awake. All Your Money Is Tied Up In Your Business. Here’s Help.

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Denise on January 12, 2016 at 7:52 am

It’s 3am. Your tooth is throbbing,. Now what?
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Mike Capuzzi on January 12, 2016 at 8:30 am

Dr. Denise – Nice job!
Mike Capuzzi on January 12, 2016 at 8:31 am

Nice job Peter!
Jon on January 12, 2016 at 1:41 pm

It’s 3a.m., your still at the office and you haven’t seen your kids in 48 hours….why does your business consume you?
Get your free Geared for Growth checklist to see how you can lighten the load and make sure you have the freedom you always wanted from your business
andrew on January 14, 2016 at 6:29 am

It’s 3a.m., Your Wide Awake. Trying to forget about the job you hate.
Here’s help now- Discover how to get the job you want and the money you need for a good night’s sleep with these 7 secrets (available 24 hours a day)

IT’S 3 A.M. YOU’RE WIDE AWAKE. HERE’S HELP.

IT’S 3 A.M. YOU’RE WIDE AWAKE THINKING ABOUT YOUR LACK OF LIFE INSURANCE. HERE’S HELP.

IT’S 3 A.M. YOU’RE WIDE AWAKE. HERE’S HELP.

Download my free book on the 10 reasons why every entrepreneur needs life insurance.

UPDATE:

IT’S 3 AM. YOU’RE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS, HERE’S HELP…

Business owners who pay too much in taxes download my special report: How to Keep the IRS Out of your pocket: 10 “Under the Radar” Strategies you should know.

26 Comments

IT’S 3 A.M.
YOU’RE WIDE AWAKE THINKING ABOUT YOUR LACK OF LIFE INSURANCE.
HERE’S HELP.

IT’S 3 AM.
YOU’RE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS, HERE’S HELP…

Business owners who pay too much in taxes download my special report:
How to Keep the IRS Out of your pocket: 10 “Under the Radar” Strategies you should know.