On March 12, 2009, during the “Great Recession”, I had the opportunity to host a private, special evening with world-renowned marketing strategist, Dan Kennedy, along with 323 entrepreneurs and business owners in the Philadelphia, PA area.
I invited Dan to share his wisdom and insights on how to survive (and even thrive) when things looked bleak. This was not a particularly bright period of time for many business owners and attendees came to the event with high expectations and anticipation to hear Dan share his thoughts.
In usual Dan Kennedy fashion, he was matter of fact, a bit irreverent and even a bit harsh. But what he shared was pure gold for the business owners that “got it.”
In Dan’s own words at the end of his presentation, “I’ve told you three stories that contain five strategies and given you an overlay of seven things to do to turn on the income and turn on the income right now. Some of them are easier to do than others, some of them are quicker to do than others, but they are the seven things that will have you prospering even when, all around you, people are weeping and wailing and gnashing their teeth.”
Given the current turmoil, I re-listened to Dan’s presentation and decided to share the audio recording and transcription with my readers absolutely free.
Even if you were there that evening or have heard this in the past, my hope is for you to go through it again and get inspired to keep moving forward.