On March 12, 2009, during the “Great Recession”, I had the opportunity to host a private, special evening with world-renowned marketing strategist, Dan Kennedy, along with 323 entrepreneurs and business owners in the Philadelphia, PA area.

I invited Dan to share his wisdom and insights on how to survive (and even thrive) when things looked bleak. This was not a particularly bright period of time for many business owners and attendees came to the event with high expectations and anticipation to hear Dan share his thoughts.

In usual Dan Kennedy fashion, he was matter of fact, a bit irreverent and even a bit harsh. But what he shared was pure gold for the business owners that “got it.”

In Dan’s own words at the end of his presentation, “I’ve told you three stories that contain five strategies and given you an overlay of seven things to do to turn on the income and turn on the income right now. Some of them are easier to do than others, some of them are quicker to do than others, but they are the seven things that will have you prospering even when, all around you, people are weeping and wailing and gnashing their teeth.

Given the current turmoil, I re-listened to Dan’s presentation and decided to share the audio recording and transcription with my readers absolutely free.

Even if you were there that evening or have heard this in the past, my hope is for you to go through it again and get inspired to keep moving forward.

Click here to download Dan’s presentation without needing to opt-in.

About Mike Capuzzi

Mike is a publisher, author, consultant and coach for business owners looking to standout from the competition by authoring, publishing and leveraging short, helpful books. He is the author of nine books, including his latest, Main Street Author. Learn more about his publishing opportunities at BiteSizedBooks.com and MainStreetAuthor.com.

22 Comments

  1. Alan Steacy on March 17, 2020 at 12:52 pm

    Thank you for this Mike. I appreciate you sharing Dan with us.

  2. Edwin Soler on March 17, 2020 at 1:26 pm

    Thanks a bunch Mike. Anything that has Dan Kennedy’s name on it is worth a listen for sure.

    • Mike Capuzzi on March 17, 2020 at 1:56 pm

      You are welcome Edwin!

  3. Grant Miller on March 17, 2020 at 3:05 pm

    That’s awesome Mike…thank you for sharing!!!!!!

    • Mike Capuzzi on March 17, 2020 at 3:07 pm

      You are welcome Grant!

  4. Jan Stromberg on March 17, 2020 at 6:48 pm

    Thanks for sharing this, Mike

    • Mike Capuzzi on March 18, 2020 at 8:37 am

      You are welcome Jan.

  5. Julie Wright on March 17, 2020 at 7:19 pm

    Thanks, Mike, for sharing Dan’s wisdom. Always ideas that are gold…and actionable. Be well.

    • Mike Capuzzi on March 18, 2020 at 8:36 am

      You are welcome Julie!

  6. Rohi Shetty on March 18, 2020 at 1:10 pm

    Thank a TON, Mike!

    • Mike Capuzzi on March 18, 2020 at 2:53 pm

      You are welcome Rohi.

  7. Brad Ross on March 18, 2020 at 6:42 pm

    Love this Mike! Thanks for sharing!

  8. Cindy Cyr on March 19, 2020 at 1:22 pm

    Mike– I have always appreciated your generousity and brilliance in finding ways to help business owners. What a great role model you are for all of us. Thanks for sharing Dan’s wisdom.

    • Mike Capuzzi on March 19, 2020 at 3:02 pm

      Cindy thanks and you are welcome!!!!

  9. Michael Gray on March 21, 2020 at 5:12 pm

    Thanks, Mike!

  10. Ben Yabets on March 28, 2020 at 4:59 pm

    Great presentation. Thanks a lot!

  11. Ron Penksa on March 29, 2020 at 6:21 pm

    Mike how generous of you to share with us some classic Dan. Thank you

  12. Gene Riordan on March 31, 2020 at 2:03 pm

    I appreciate you making Dan’s talk available. Timely and very useful!

  13. The Jewish Samurai - Brian Kurtz on April 4, 2020 at 7:37 pm

    […] 2. A presentation by Dan Kennedy (courtesy of my friend Mike Capuzzi) from 2009 re: marketing through t… […]

  14. Kris O'Connor on April 20, 2020 at 4:50 pm

    Mike,
    Thank you sooooo very much for sharing this with all of us! I miss his wisdom and down to earth no BS kinda hit you between the eyes realization not to suck into all the other BS out there. This was very timely and I had my office girls listen to it. Thank you, Thank you, Thank you!

    • Mike Capuzzi on April 21, 2020 at 8:26 am

      You are welcome Kris!

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