The 5 Essential Sections In a Short, Helpful Book

If you have read any of my short, helpful books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of book for most business owners and corporate leaders to publish—the shook™.

A shook is a short, helpful book that uses a foundation of proven direct response marketing principles to craft the perfect lead generation or positioning book for business owners, entrepreneurs, and corporate leaders.

While there are many unique characteristics of a shook, one of the most important is the content structure I recommend 100% of the time.  At a high level, here is what the sections of a shook look like:


Here is a brief, but helpful description of each of these critical sections:

1-Cover Content: This is the content on the front, back, and spine of your book and consists of things like an attention-grabbing pre-title, title, and sub-title, plus a back cover description.

2-Front Matter Content: This content includes all the content and chapters that precede your main subject matter. I recommend all my clients include a Reader Bonus offer, a “Who Should Read This Book?” chapter, a “My Promise to You” chapter, and finally an Introduction.

3-Main Matter Content: This is your book’s primary content and focuses on all the important topics you want to cover in your book. In a shook, I typically recommend 5-7 chapters that are about 1,000-1,500 words each.

4-The Bridge Content: This is unique to a shook and it is the transition section of a shook from “helpful information” to “positioning you and your business. In a shook, there are three chapters I recommend, including a “Who Relies on Me/Us” chapter, a “Special Sauce” chapter, and “The Next Step” chapter.

5-Back Matter Content: This section is at the end of your book and may include your biography, frequently asked question chapter, glossary of important terms, and a Reader Bonus reminder offer.

If you read either Main Street Author, The Magic of Short Books, or The 100-Page Book (available here), you will see exactly how I use each of these five essential sections of a short, helpful book to help my readers and give them a clear path on what to do next.

Business Growth Opportunities

I'm excited to offer you four unique opportunities to stand out, elevate your business, and attract your perfect customers (clients, students, patients, etc.):

1-Read my short, helpful books.
Get them here:

2-Listen to The Author Factor Podcast. Each 20-minute episode is packed with real-world and helpful tips to leverage a book in your business.
Check it out here:

3-Work with me to publish your short, helpful book. I enable business owners, entrepreneurs, and corporate leaders to publish the ideal “customer-attraction” short book in less than three months. Want to discuss how? 
Schedule a Zoom meeting with me here:

4-Join my Capuzzi Private Coaching Group. I’ve been helping clients since 1998 and if you are looking for the most personalized, advanced way to leverage my two-plus decades of success this is it.
Schedule a Zoom meeting with me to discuss:

About Mike Capuzzi

Mike is a publisher, Amazon # best-selling author, and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at

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