Your Short Book: The Bridge Content

Today’s article focuses on a section of a short book that I have developed and refined over the years and is one thing that separates my short, helpful book or shook™ recipe from every other type of nonfiction book out there. The Bridge Content is one of the main reasons why the shook formula is…

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Your Short Book: The Main Matter Section

Over the past few weeks, I have been sharing my personal suggestions and recommendations for putting together the content for your own short, helpful book (a shook). The structure and flow I am sharing is based on years of marketing and sales experience and the publishing of over 250 short, helpful books for myself and…

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The 5 Essential Sections In a Short, Helpful Book

If you have read any of my short, helpful books or listened to my podcast, you know I have developed my own brand of what I consider the ideal type of book for most business owners and corporate leaders to publish—the shook™. A shook is a short, helpful book that uses a foundation of proven…

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Announcing The Magic of Free Books

In 2020, I published a “private” book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book. In May of 2023, I updated this book and this new “second edition” includes even more smart tactics (61 total) to…

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WOW! Kits & Shock and Awe Kits for Book Authors

It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit. Other marketing experts, like Dan Kennedy, call it a shock and awe kit. Regardless of what you call impactful kits, they are powerful marketing assets for your business (as a matter of…

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Announcing The 100-Page Book (An Amazon Best Seller)

My latest short, helpful book (shook™), The 100-Page Book, is now available on Amazon as a print book, Kindle book and audio book, and as of today’s date (early January 2021), it has been an Amazon #1 bestseller for six months!  BUY NOW! But first a warning, this book is not for everyone. The 100-Page…

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A Direct Mail Package Guaranteed to be Opened

If you are an author of a printed book on Amazon, you have the unique opportunity to leverage Amazon’s powerful (and irresistible) branding to send a direct mail package to a targeted individual directly (even potentially bypassing “gate keepers”). If you do any sort of business to business (B2B) marketing and are trying to reach…

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Julie Gets Her Shook Done in 22 Days

I want to share a recent story with you because it’s instructional for many different reasons (especially if you have been putting off publishing a book for you and your business).   On January 31, 2020, I had the opportunity to speak at Julie Steinbacher’s, 2nd Annual Winter Conference for the National Alliance of Attorneys…

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