PodMatch: The Ultimate Tool for Nonfiction Authors to Reach New Readers

PodMatch logo

In today’s book marketing and promotion landscape, nonfiction book authors have more opportunities than ever to connect with potential readers and expand their own sphere of influence. However, with so many channels and platforms to choose from, it’s challenging to determine which ones yield the best results, which is why I wanted to share a…

Read More

10 Reasons Why a “Shook” Is the Perfect Lead Magnet Book

Lead Magnet Book

In this article, I want to share my personal insights for creating an effective lead magnet book using my short helpful book or shook™ template. I have been helping business owners, entrepreneurs, and corporate leaders publish books and ebooks since 2008 and over the past 16 years I have perfected the recipe for creating a…

Read More

How to Write a Business Book to Boost Leads & Sales

How to Write a Business Book Featured

Right from the start, I want you to know that my intended readers for this article are business owners, entrepreneurs, and corporate leaders who want to write and publish a business book that turns readers into customer, clients, members, students, etc. (For the sake of simplicity, from here on out, I will refer to the…

Read More

Short Business Book 101: The Back Matter Content

Short business book Back Matter Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, the Main Matter Content, and The Bridge Content. Today’s article wraps up this Short Business Book 101 mini course and focuses on a section of a short…

Read More

Short Business Book 101: The Bridge Content

Short business book 101: The Bridge Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, and the Main Matter Content. Today’s article focuses on a section of a short business book that I have developed and refined over the years and is…

Read More

Short Business Book 101: Main Matter Content

Short business book Main Matter Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, and The Front Matter Content. This structure and flow I am sharing in this mini course is based on years of marketing and sales experience and the publishing of over 250…

Read More

Short Business Book 101: The Front Matter Content

Short business book Front Matter Content

In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book and Effective Business Book Cover Design Tips. This article continues an in-depth look at my unique short helpful book (shook™) formula for creating effective short business books. In this article, I will take a deeper dive into…

Read More

Short Business Book 101: Business Book Cover Design Tips

Short business book Cover Content

Effective business book cover design and book design are critical and as the saying goes, “You never get a second chance to make a first impression.” This couldn’t be truer when it comes to your book cover. Your book cover is the first thing potential readers see, and it needs to grab their attention instantly.…

Read More

The 5 Essential Sections In a Short Business Book

Mike Capuzzi's short business book structure

A Short Business Book’s 5 Essential Sections (Click to Enlarge) If you’ve read any of my short business books, like The 100-Page Book or The Magic of Short Books, or listened to my podcast, you know I’ve developed a unique brand of short business books for business owners, entrepreneurs, and corporate leaders. They are called…

Read More

Short Business Books: A Smart Choice for Writing Your First Book

Short Business Books for First-Time Authors

Short business books are an excellent type of book for first-time nonfiction book authors.  If you’ve been on the fence about publishing your first nonfiction book, it’s natural to feel overwhelmed by the thought of all that goes into brainstorming, writing, and publishing it. I can remember my own feelings of discouragement when I never…

Read More