Announcing The Magic of Free Books

In 2020, I published a "private" book, The Magic of Free Books, that I only sent to clients and customers to provide them with tactics to make money by giving away a free book.

In May of 2023, I updated this book and this new "second edition" includes even more smart tactics (61 total) to leverage a "free book" marketing strategy.

This book is specifically for business owners, entrepreneurs, and corporate leaders and shows them how to make money by giving their book away.

The irresistible offer of a free book has been used for over 120 years by savvy businesses to leverage the promise of a short, helpful book to identify ideal prospects and begin a mutually beneficial relationship.

If you are looking to build a profitable and sustainable marketing engine for your business that constantly churns out qualified prospects 24 hours a day, 7 days a week, 52 weeks a year, then The Magic of Free Books is a must-read!

It’s a FACT that many business owners, who have invested time, energy and money into writing a book to promote themselves and their business, UNDER-USE their book as a marketing asset. I can share story after story about individuals who are excited on the day they receive their finished book, but fast forward 90 days and they are doing little with it.

This is exactly WHY I wrote The Magic of Free Books—to give business owner-authors a set of tactics they can use on an on-going basis to profit from all the work they invested in their book.

In this 178-page book, I share 61 proven tactics you can leverage to get your free book into as many ideal readers hands as possible.

This is not an in-depth “how to” book, but instead is a collection of short "marketing with a free book" tips.

I wanted The Magic of Free Books to be a quick and powerful “idea generator” (and money-maker) for you without bogging you down with details. There are plenty of resources available to learn more about a specific tactic I share.

Each free book marketing tactic is described on single page and is accompanied by a related image to further help you realize the potential of the tactic I am sharing.

The feedback from readers has been awesome!

About Mike Capuzzi

Mike is a publisher, Amazon # best-selling author, and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at

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