Avoiding Strategic Blunders in Author Websites (with Pauline Wiles)


On this episode of The Author Factor Podcast title, Avoiding Strategic Blunders in Author Websites, I am joined by author website expert, Pauline Wiles, who brought valuable insights on using books to grow a business and how to create an effective author website.

Here are some of the key takeaways from this episode:

  1. Incorporating books into your website can be a great way to showcase your expertise and add value to your visitors. However, it's important to be intentional and strategic about it. For example, if you're using your book as a business card, then it should be prominently featured on your main website.|
  2. Starting small is often the best way to launch a website. Rather than trying to have everything in place from the outset, focus on creating a few key pages that clearly communicate what your business is about and what value you offer. You can always add more pages later if needed.
  3. Avoid common website mistakes, such as unclear messaging, outdated designs, and poor optimization for mobile devices. Your website should be easy to use and communicate your value proposition effectively.
  4. Writing and publishing a book can be a long-term strategy to grow your business. It's important to understand the time commitment required to promote your book, rather than focusing only on the short-term sales results.
  5. Videos can be a powerful tool to engage with your audience and highlight your expertise. Using short, conversational videos can help you connect with visitors and build trust.

I hope you find these takeaways helpful as you look to improve your author website and grow your business. Remember, writing a book is just one piece of the puzzle. You need to have a solid strategy in place to promote it effectively and use it as a tool to attract and engage with your audience.

Listen to this episode here: https://authorfactor.com/pauline-wiles