Main Street Author Podcast—Episode #10

On this episode of the Main Street Author Podcast, I interview book publisher and author, Susan Friedmann.

Susan Friedmann is a well-respected niche marketer who's has written 14 books including her bestsellers, “Meeting & Event Planning for Dummies,” and “Riches in Niches: How to Make it BIG in a small Market.” She is also the founder of Aviva Publishing and helps people become recognized experts by authoring a book.

Interested in uncovering your niche market?  Contact Susan by email at Susan <at> and request her niche marketing questionnaire.

You can learn more about Susan by visiting Check out her Book Marketing Mentors Podcast too!

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About Mike Capuzzi

Mike is a publisher, author, consultant and coach for business owners looking to standout from the competition by authoring, publishing and leveraging short, helpful books. He is the author of nine books, including his latest, Main Street Author. Learn more about his publishing opportunities at and


  1. Jane Maulucci on February 7, 2020 at 3:49 pm

    Susan is brilliant at simplifying the concepts behind your book as a business. She has a depth of knowledge that is invaluable to authors who want to become the go to authority for their little corner of the market. Thanks for the inspiration!

    • Mike Capuzzi on February 7, 2020 at 4:14 pm

      Thanks Jane.

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