This month, I’m focusing on why I believe all business owners should consider publishing a shook™, a unique type of short book, for their business.
On this episode of 3 in 3, I want to focus on the three big reasons why I believe publishing a shook for your business is smart, so get ready for 3 in 3.
High Impact Marketing Reason #1 – Shooks Are Published Quickly
One of the big benefits of publishing a short book is the speed to get it done.
Instead of the 30,000 to 50,000 words in a typical business book, your shook only requires about 14,000 – 18,000 words of content, which means less time for you.
Shooks follows a specific, step-by-step formula, so you’ll know exactly what is needed to get it done as fast as possible, typically less than 90 days, and because you will be working directly with me, you don’t have to worry about making mistakes.
You will have my decade of book publishing experience working for you, and in the event, you have more content, my suggestion is to create a series of short books rather than one long book.
High Impact Marketing Reason #2 – Shooks Are Designed to Be Read Quickly
Let’s face it, everybody is strapped for time and most people never complete a non-fiction book they start.
The solution is shorter, more focused books designed to be read quickly and easily.
This enables your readers to complete your book in a single sitting and then move forward and take the next step you have presented to them.
Plus, you give them the added “feel good” benefit of finishing the book!
High Impact Marketing Reason #3 – Shooks Lead Readers to the Next Step
As I mentioned earlier, shooks follow a specific “recipe,” which enables you, the author, to present a focused and helpful message to your target reader, and then lead them to the logical next step – working with you.
Rather than loading down your reader with too much information, like typical books with bloat, your shook is laser-focused on helping and then providing a clear next step to achieve the goal your reader seeks.
Make no mistake, while your shook is a powerful positioning tool for you, it’s also a super-powerful sales tool for attracting new customers.
So that wraps up this episode of 3 in 3. I hope you found it valuable for you and your business.
If working with me to publish your short book sounds interesting, check out the Get My Short Book Done Fast Summer Camp. This is a 12-week program where you will work directly with me to get your short book done fast and pain-free!
For more information about this summer camp and to schedule a fact-finding call, visit www.ShortBooks.us And until next time, keep on marketing!