Short Business Book 101: The Back Matter Content
In previous Short Business Book 101 articles, I outlined The 5 Essential Sections In a Short Business Book, Effective Business Book Cover Design Tips, the Front Matter Content, the Main Matter Content, and The Bridge Content.
Today’s article wraps up this Short Business Book 101 mini course and focuses on a section of a short business book that is often overlooked but plays a crucial role in wrapping up your book neatly and effectively–the Back Matter Content.
The Back Matter Content includes the final chapters that help conclude the book while providing additional resources and information to your readers. Think of it as the cherry on top of an ice cream sundae—adding that final touch of completeness and extra value.
The Back Matter Content
Other than the Author Biography and last page Reader Bonus/Gift Offer, each of these chapters are suggestions for you to consider.
Author Biography
Your Author Biography is a key component of the Back Matter Content, offering readers a deeper understanding of who you are. This chapter should go beyond a simple resume and share your journey, achievements, and what motivates you. Highlight your expertise, experiences, and the unique perspective you bring to the table. A well-crafted biography builds trust and credibility, reinforcing why readers should consider your insights and follow your advice. Don’t be afraid to add a personal touch—stories of challenges you’ve overcome or pivotal moments in your career can make you more relatable and human to your audience.
Reader Bonus/Gift Offer
A Reader Bonus or Gift Offer is a powerful tool to keep the engagement going even after the last page is turned. This could be an exclusive downloadable resource, access to a special webinar, or a discount on your services. The goal is to provide additional value that complements the content of your book. Not only does this enhance the reader’s experience, but it also serves as an effective lead generation tool for you. Encourage readers to visit a specific landing page where they can claim their bonus, thus capturing their contact information for future follow-ups. This strategy helps in building a relationship with your audience and turning readers into potential clients.
Book Resources
Including a Book Resources chapter is an excellent way to provide your readers with tools and references that can aid them in implementing the ideas discussed in your book. This could include links to helpful websites, recommended reading lists, templates, checklists, and other materials that enhance the practical value of your book. By offering these resources, you position yourself as a generous and resourceful expert who is dedicated to helping your readers succeed. Make sure these resources are easily accessible, either through direct links or by providing a URL to a dedicated resources page on your website.
Frequently Asked Questions
The Frequently Asked Questions (FAQ) chapter addresses common queries that readers might have after reading your book. This proactive approach not only saves you time by reducing repetitive inquiries but also shows that you understand your audience’s concerns and are prepared to address them. Cover topics such as how to apply the book’s concepts, where to find additional information, and any other relevant questions related to your expertise. This section enhances the reader’s understanding and provides clarity on any lingering doubts, making the overall reading experience more satisfying.
Author Podcast
If you host a podcast, the Back Matter Content is the perfect place to promote it with its own dedicated chapter. Podcasts are a great way to extend your reach and engage with your audience on a more personal level. Provide details about your podcast, including the topics you cover, notable guests, and how it ties into the content of your book. Include links to your podcast on popular platforms and encourage readers to subscribe and listen. This not only drives traffic to your podcast but also offers another avenue for your audience to gain value from your expertise.
Glossary
A Glossary is particularly useful if your book includes industry-specific jargon or complex concepts that might be unfamiliar to some readers. Providing clear definitions helps ensure that all readers, regardless of their background, can fully understand and appreciate your content. This section also serves as a quick reference guide, making it easy for readers to look up terms without disrupting their reading flow. A well-organized glossary enhances the accessibility of your book and makes it more user-friendly.
References/Citations
Including a References or Citations chapter adds credibility to your work by showing that your content is well-researched and grounded in reliable sources. This is especially important if your book discusses data, studies, or quotes from other experts. Proper citations not only give credit where it’s due but also allow readers to explore the original sources for more in-depth information. This transparency builds trust with your audience and demonstrates your commitment to accuracy and integrity.
A Small Request
If your book is going to be on Amazon, consider having a page where you ask readers to submit a book review if they find your book helpful. I suggest creating your own redirect link from your website directly to the review page on Amazon.
Finish Your Short Business Book Strong!
The Back Matter Content of your short business book is an essential component that provides closure and additional value to your readers. By carefully crafting the final chapter content like the Author Biography, Reader Bonus/Gift Offer, Book Resources, Frequently Asked Questions, Author Podcast, Glossary, and References/Citations, you enhance the overall reading experience and maintain engagement even after the book is finished.
These elements serve to reinforce your credibility, provide practical tools, and create opportunities for ongoing interaction with your audience. By paying attention to these details, you ensure that your book not only informs but also builds lasting relationships and drives your business goals forward.