Business Mail Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Direct Mail Example: Does Your Marketing Cross the Goal Line?

By Mike Capuzzi | October 20, 2015 |

I don’t know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lesson… if you know what to look for. Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…

Direct Marketing Mail: How to Create Envelopes That Get Ripped Open Immediately!

By Mike Capuzzi | December 29, 2010 |

For many marketers and business owners, direct marketing mail is still an important weapon in their offline marketing arsenal. There’s not much that can match the effectiveness and efficiency of a well-designed and carefully written direct marketing mail package and the true student of direct response marketing is constantly on the lookout for little tweaks…