Direct Mail Marketing Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Direct Mail Example: Does Your Marketing Cross the Goal Line?

By Mike Capuzzi | October 20, 2015 |

I don’t know about you, but I enjoy getting my mail and looking through all the direct mail examples I receive, because each mailer is like a mini-marketing lesson… if you know what to look for. Recently, I received a direct mail example that is an excellent teaching moment because I am going to show…

Marketing Examples: What you should be doing in your business

By Mike Capuzzi | May 4, 2011 |

I receive a lot of marketing examples on a daily basis in my mailbox and via email. Most marketing examples I receive are lacking in simple copy cosmetics and direct marketing techniques that would definitely improve response. Recently one of the direct mail marketing examples< I received stood out beyond the rest of my mail…