Disney Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

Sell Like Disney

By Mike Capuzzi | May 7, 2013 |

I just returned from a quick trip with the family to Disney World. This trip was our sixth Disney trip with our kids, and I was more amazed than ever before just how skillful and intentional Disney is at extracting maximum revenues from their guests. Anybody who considers themselves a life-long student of marketing has…

Marketing Tips- 6 Reasons Why Disney is a Great Company (Part 1 of 3)

By Mike Capuzzi | February 24, 2010 |

Mike Capuzzi Mastermind Group In Disney World

I spent the last two days with my Elite Experience Mastermind Group at Walt Disney World. We spent a day and a half masterminding and a half day taking a “behind-the-scenes” tour of Disney. We held this meeting at Disney for this specific reason – to learn how one of the world’s greatest companies creates…