Local Restaurant Archives - Short Business Book Publishing for Business Owners and Corporate Leaders

How Can You Use This Marketing Idea in Your Business?

By Mike Capuzzi | August 14, 2016

I am constantly amazed at how many bricks & mortar business owners completely miss a huge marketing opportunity by not collecting contact information when people visit their location. So I was pleasantly surprised while having dinner the other day with my business partner at a local restaurant. This restaurant is owned by an entrepreneur who…

Is Your Copywriting & Direct Marketing Readable?

By Mike Capuzzi | January 26, 2011 |

When sitting down to write the copy for letter, web site, postcard or any direct marketing media, most marketers focus 100% of their attention on the words they are writing. Without a doubt, the written message is ultimately critical for achieving high response rates, however HOW YOUR COPY LOOKS is also important for achieving the…