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Mike Capuzzi
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Mike Capuzzi
  • Bite Sized Books
  • My Shooks
  • Blog
  • About
  • Podcasts
    • The Author Factor Podcast
    • Others’ Podcasts

Posts Tagged ‘Written Testimonials’

Testimonial Strategies-The Temptation of “Testiphonials”

By Mike Capuzzi | 22
Fake Testimonials

Smart marketers know having real testimonials is a powerful marketing strategy.  What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word “real.” Lately, I have seen an increase in a practice I personally…

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