Testimonial Strategies-The Temptation of ‚ÄúTestiphonials‚ÄĚ

Fake Testimonials

Smart marketers know having real testimonials is a powerful marketing strategy.¬† What others say about you and your products and services is much more compelling and powerful than any marketing copy you could write for yourself. The important lesson here is the word ‚Äúreal.‚ÄĚ Lately, I have seen an increase in a practice I personally…

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