The Number One Mistake People Make With CopyDoodles®
A favorite pastime of mine is cooking, and I enjoy experimenting and trying new recipes out. The only thing I like better than cooking is actually eating the food I make (it’s an Italian thing). If you’re like me and enjoy food, you naturally understand the importance of enhancing the taste of your food with various spices, accents and flavorings. Personally, I am a huge fan of hot and spicy food and I have a new-found passion for the Bhut Jolokia pepper or ghost chili as it’s known.
For my two daughters, it’s not ice cream, if it’s not covered in chocolate syrup and rainbow jimmies.
My point is, when applied correctly, spices and flavorings make something that is good, taste even better. Add too much salt, hot pepper, or even chocolate syrup and you ruin a perfectly good dish.
The reason the smart marketer and copywriter uses CopyDoodles is to take something that is good and make it better by knowing when and where to add these powerful copy enhancements.
Keeping with the food analogy, here’s an important reminder – CopyDoodles add S.P.I.C.E. to your marketing or “Super Personal Instant Copy Enhancements.”
The KEY to unlocking the power of CopyDoodles is in knowing which “spice” to add, where to add it and how much to add.
Unfortunately, this is where a lot of marketers make fundamental, but preventable mistakes.
The #1 mistake I see people make when using CopyDoodles is the improper and incorrect use of them without thoughtful consideration given to exactly what they want to accomplish and how to do it.
When I am instructing on the best way to use CopyDoodles, I constantly start with three basic questions:
- Who’s your “who?”
- What’s the context of your relationship with your “who?”
- What’s the one thing you want your “who” to do?
The beauty of CopyDoodles is how fast and simple they are to use, but before I even consider adding a single CopyDoodle to any marketing piece, I give careful consideration to the three questions above.
The answers to these questions tell me what spice to add, where to add it and how much I can add.
Over the years, I’ve seen sales letters that looked like a wall of graffiti. I’ve seen advertisements where CopyDoodles were haphazardly thrown on. And I’ve seen newsletters, emails and other marketing materials where CopyDoodles were incorrectly used, resized, or looked terrible when printed because the person using them didn’t understand the fundamental concepts, techniques and psychology behind the proper use of CopyDoodles.
Truly, there is an art and science behind using CopyDoodles, which is why for the first time in five years, I am hosting a three-part training PERFECT for CopyDoodles “newbies” and experienced users alike. It’s my Better Results Made Simple: The Ultimate Guide to Mastering CopyDoodles in 3 Hours or Less!
This is my up-to-2016, best strategies, technical tips and short-cuts, delivered in a concise, easy-to-attend and easy-to-understand series of LIVE webinars that you can attend from the comfort of your home or office. And even if you cannot attend the live trainings, you will get all the recordings, transcriptions and presentations. You get everything!
This will be the most complete, advanced, with “insider secrets” training I have ever done on the power and use of CopyDoodles in both offline and online marketing. Even if you’re an experienced CopyDoodles user, you will learn new ways to improve the look and response of your marketing. Click the button below to secure your seat for this specialized training.
[ez_big_btn color=”orange” url=”https://mikecapuzzi.infusionsoft.com/app/orderForms/CopyDoodles-2016-Training”]Add to Cart[/ez_big_btn]
