The other day I found myself going through a box of magazines from the early 1920’s, including Success, Physical Culture and Hill’s Golden Rule looking for classic headline inspiration for a project I am working on.
Some might think this is an odd strategy because how can anything from the 1920’s be appropriate and used today?
With certain articles and ads this line of thinking would be correct. It doesn’t take long when perusing through an almost 100-year-old magazine to be astonished and even uncomfortable with some of the topics and advertisements that were commonplace back then.
But that’s not the point of this article.
Instead I was treasure hunting and looking for a gold nugget or two.
What I ultimately found were 19 headlines that I found interesting and eye-catching for one reason or another.
Some caught my eye because of the headline itself.
Others caught my eye because of the strategy behind the headline (e.g. a contest or test).
Regardless, I thought these headlines could easily be adapted and used in your marketing and advertising today.
Of course, they all need to be tweaked for your business and some need to be updated to today’s reality, but each of these classic headlines are easily modified and adaptable for use today.
In no order, here are the 19 classic headlines from the 1920’s I discovered:
Being a marketing geek, I even scanned each of these classic headline articles/advertisements into a 19-page PDF file that I will share with any reader who leaves a comment below. These are a great addition to your marketing swipe file.
To receive this PDF, take one or more of the headlines above and tweak for your business, products or services and put it in a comment below.
NOTE: I’am not interested in seeing generic comments (though they are appreciated). The point of this is to get you to think about YOUR business. This is intended to be a fun little marketing exercise, you might just get a winner for your next marketing campaign!
I'm a speaker, author and high impact marketing strategist for business owners and sharp, aggressive entrepreneurs looking to get to the next level in their business. I'm also the the inventor of the world-famous CopyDoodles. CopyDoodles are the world's largest library of handwritten fonts, hand-drawn doodles, comics and more designed to grab attention and boost your marketing results!