A Good Headline For Your Business
If youāve read any of my previous articles on this site, you know I am a huge fan of keeping my marketing radar on and scanning all forms of media I encounter daily for ideas I can use in my own business or share with my readers.
A smart thing everybody reading this can do is to be on the lookout for good headlines you can repurpose for your own specific marketing needs. You can find them all around you (in your direct mail, in magazines, on billboards, etc.), and Iāve shared some good headlines in these three previous articles:
A Copywriting Headline to Help Overcome Procrastination
Good Headlines ā Collect Them When You See Them
The Attention-Grabbing Power of the Provocative Headline
This past weekend I found another effective headline worthy of sharing with you and one I want to encourage you to re-work for your own marketing. It comes from the current issue of Consumer Reports (click to enlarge).
The headline pulls no punches and 95% of your target audience will be able to relate to it.
ITāS 3 A.M. YOUāRE WIDE AWAKE. HEREāS HELP.
I cannot think of any business owner that cannot use that headline and to prove my point, Iām holding a copywriting headline contest. To enter, all you need to do is re-work this headline and post your version in the comments below.
I see two ways to use this headline.
#1 -You can customize the headline to your business, e.g.
ITāS 3 A.M.
YOUāRE WIDE AWAKE THINKING ABOUT YOUR LACK OF LIFE INSURANCE.
HEREāS HELP.
#2 – you can keep it the same and insert your own subhead, like CR is doing above.
ITāS 3 A.M. YOUāRE WIDE AWAKE. HEREāS HELP.
Download my free book on the 10 reasons why every entrepreneur needs life insurance.
I will review each submission below and hand-pick the two headlines I think are the best.
Each winner will have their choice from a collection of my personally recommended business book library.
The contest will end this Friday, January 15, 2016. Good luck and more importantly have fun!
UPDATE:
Nice job on all the entries below for this contest.Ā There were a BUNCH that I thought were really good.
Winner #1 is Jerrie Downes, who not only created a headline, but also created and sent out a marketing piece with it.Ā Talk about fast action!
Winner #2 is Randy Owens who crafted:
ITāS 3 AM.
YOUāRE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS, HEREāS HELP…
Business owners who pay too much in taxes download my special report:
How to Keep the IRS Out of your pocket: 10 āUnder the Radarā Strategies you should know.
Jerrie and Randy, reach out to me for your prize!
ITāS 3 A.M.
YOUāRE WIDE AWAKE THINKING ā āI COULD LOSE MY BUSINESS…
EVERYTHING I HAVE WORKED SO HARD FORā
HEREāS HELP.
Nice job Scott and good for you for being first!
IT’S 3 AM.
YOU’RE WIDE AWAKE THINKING OF THAT BIG CHECK YOU JUST WROTE THE IRS!
HERE’S HELP.
Business owners who pay too much in taxes download my special report:
How to Keep the IRS Out of your pocket: 10 “Under the Radar” Strategies you should know.
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Hey Bob. It’s been awhile. Happy new year!
Same to you Mike…and yes it has been too long.
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I like it Tom!
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Nice job Peter!
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