3 Ideas for Using Your Own Handwriting Font
As you know I am a big believe in the power of using handwriting to get attention and connect with people, which is why I created CopyDoodles® over 11 years ago.
One simple handwriting strategy that adds a nice personal touch is turning your handwriting into a computer font, so you can literally type in your own personal handwriting style.
On this episode of 3 in 3, I’m going to share three ideas on how you can use your own handwriting font and a FREE way to have us create it for you, so get ready for 3 in 3!
High Impact Marketing Idea #1
Creating a handwriting font that is unique to you and your business is a fun and attention-grabbing way to personalize your marketing efforts.
A computer handwriting font allows you to create marketing that looks different than everybody else’s and allows your marketing and advertising to stand out.
Even if your handwriting is not the most legible, consider using one of your team member’s handwriting for your own unique company font.
High Impact Marketing Idea #2
Once your handwriting font is created, you can install it on your PC or Mac and use it like any other installed font.
This means you can type in your own handwriting.
This makes it super simple to create notes, unique-looking testimonials, letters and envelopes and mailing packages using your handwriting but without having to literally write each.
Simply by using a mail merge feature, you can save hours of by using your own handwriting font.
High Impact Marketing Idea #3
The third idea for using your own handwriting font is the ability to give it to your graphics designer so he or she can use it to create various marketing pieces that uses your own handwriting.
You can use on promotional items, signs, books, social media ads, websites and any other printed or digital media.
If you don't have your own handwriting font, you can Google "create handwriting font" and discover a bunch of different ways to get it created or if you want us to do it for free simply buy a copy of my daughter's book (100% of the profits are going to support dog rescues) and send me an email with your receipt. Check out www.DogJoyBook.com.
So that wraps up this episode of 3 in 3. I hope you found these ideas useful. Until next time, keep on marketing!
I plan to use the font for stick-on notes for a direct mail campaign for B2B businesses. It’s a 3+ mail campaign. Will use it to help them open and read the direct mail piece. Plan to then use the same font to put on small fold-over 2″ x 4″ sized “Thought of you” note to attach to articles, newsclippings to send to clients for part of 16 Touch Campaign.
I plan on using my font in my marketing newsletters and quarterly magazine mailed out to our customer base.
Hi Mike,
Great post and uses to think about!
I’m an architect and have been trying to find a distinctive architect’s handwriting font close to mine.
I use it in my marketing wherever I can. My prospects work with architects all the time, so I like to think it’s a comfortable font for them to see.
So, I’d definitely like to create my own handwriting font to truly look like my own.
Thanks for the great ideas,
Neil
I can think of a whole bunch of reasons to use a handwritten font. One is create a newsletter with it using yellow paper and lines to give it a handwritten look. It’s not a unique idea, but I remember seeing an example from Bill Glazed and always wanted to try it myself.
Using my own handwriting font for a multi-step postcard campaign would go a long way towards reinforcing long-time relationships with my customers.
I also think it would be fun to create a signature series of items specially chosen for my customers.
I’ve always liked the Becky font and have used it quite a bit. Would love my own font and will use it on new biz cards and sales letters.
I enjoy sending a thank you note (for having a conversation, for doing business with me, etc.) and it’d be great to do so quickly and effortlessly.
Hello Mr. Capuzzi,
Creating a handwriting font is terrific!
Although, maybe my handwriting is hard to read.
Hey, Mike. I never miss an episode of 3-in-3. I’ve made several improvements to my SHOOK and sent it out to the printer to get 250 copies made. Looks great and I’m very optimistic.
I plan to send out a Dan Kennedy style 3 (or more) direct mailing series to get restaurant owners to request a copy of The Groupon Solution™.
The timing is right to experiment with the handwriting font! Must be a meant-to-be-for-me opportunity.
I plan to use my hand writing font to create personal thank you notes to send to my partners and referrers that promote my business.
Hi Mike,
I wold use this handwriting font in designing postcards that I send out to the community every week!
Also, would use in my monthly newsletter.
Thanks,
Dr. Brian Coyle
I’d like to mark up a few photos I use for marketing the lake house with some descriptive info. I’d also like to use the font is a few mailings, both as addresses and as the written letter. Until then I’ll just keep using “Becky’s” font!
I would love to use the font to send quick notes to my clients
Would like to use it on postcards I send to get leads
I will use my own fonts to do holiday special offer postcards, customer reactivation campaigns and thank you letters. Thanks for the great tips, Mike.
I would be interested in creating my own handwriting as my business of real estate is personal and very much a people oriented business revolving around relationships and, above all, trust. Trust come more easily when you work with clients on an equal level. In real estate, we must develop friendships with our clients and learn about their families, friends, pets and neighbors. We must understand their wants and needs in buying and selling on a personal level. That is why a handwritten note not only makes the client feel special, but it does open the door to trust. People like to do business with people they like and trust. Strick, formal business communication simply does not work in Real Estate.
Well, I’m not one of the first ten… but you failed to give a resource to create my own font. Would love to know who you use.
Bernie – do you really think I am not going to take care of you? 🙂 BTW you can always Google “create handwriting font.”