3 Tips I Wrote Down During My Mastermind Group Meeting

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Last week I hosted a great group of business owners from all over the country at the first High Impact Marketing Mastermind Group meeting of 2018.

During the day and a half, we were together, ideas, results and all kinds of great things were shared by myself and my members, and I thought what I would do on this episode of 3 in 3 was share a few of the “writer-downers” that I wrote down from last week’s meeting.

So, get ready for 3 in 3!

High Impact Marketing Tip #1

Having a mobile-ready website these days is not an option and I recently went through an update to my main site, MikeCapuzzi.com, to ensure it was working as expected (my trusted, go-to resource for doing this type of work is Greg Russell of Success Team 1 – https://successteam1.com).

If your primary website is not mobile-friendly, you have an unnecessary speed-bump in your business.

One of my members shared a useful Google tip for testing your website.

Visit Google and type in “mobile friendly test” in the search and then input your website address.

This will give you a quick, fee analysis of your site’s mobile-friendliness.

High Impact Marketing Tip #2

As we all know, it’s getting harder to connect with email and the over-abundance of emails is causing each of us to ignore many of the emails being sent to us.

So, it’s important to be doing everything as effective as possible.

One of my members shared a simple “ah-ha” I immediately wrote down, since I was guilty of making the mistake he shared.

His tip was to stop using any type of generic email address to send out emails.

For example, email addresses that start with “admin@” or “info@”

He shared Gmail and other email providers may consider emails being sent from these types of addresses as SPAM and block them from ever getting to your target.

This made sense to me and since I was guilty of using an “info@” email address, I immediately changed to a more personable email address.

High Impact Marketing Tip #3

The other email tip he shared was to periodically change the name description and email address of my primary email account where I was sending emails from.

For example, using a name description like “Michael Capuzzi” and an email address that starts with Michael@ for a few months and then changing it to “Mike” and “Mike@.”

His theory was the change was new and different enough to wake people up and get them to click.

He does this a few times a year and every time, he gets a bump in open rates and click-throughs.

I’ve never considered this strategy and will be looking into it more.

So that wraps up this episode of 3 in 3, I hope you appreciate the insider’s glimpse of what a High Impact Marketing Mastermind Group meeting looks like.

I hope you can use these three tips I wrote down in your business.

Until next time, keep on marketing!

About Mike Capuzzi

Mike is a publisher, Amazon # best-selling author, and coach for business owners, entrepreneurs and corporate leaders looking to stand out from the competition by authoring, publishing and leveraging short, helpful books. He is the author of 19 books, including two Amazon #1 Best Sellers. Learn more about his publishing opportunities at BiteSizedBooks.com.


  1. Susan M Sparks on March 20, 2018 at 10:53 am

    Great ideas as always Mike!

    • Mike Capuzzi on March 20, 2018 at 10:59 am

      Thanks Susan!

  2. Ray on March 20, 2018 at 1:28 pm

    I like the personalisation email ideas. If I see an email from admin or info I automatically think it’s a generic email and will often ignore it, so good idea.

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